Find and Implement the Perfect Pitch™ for Your Business
August 22, 2008 by MaryEllen · Leave a Comment
NEWS RELEASE
For Immediate Release
DATE: August 22, 2008
Find and Implement the Perfect Pitch™ for Your Business
Interviews Underway for Albuquerque Market-LINK Series
Albuquerque, NM – Entrepreneurs electing to work on their business instead of in it would do well to consider Market-LINK, a proven curriculum from WESST, a New Mexico non-profit dedicated to helping entrepreneurs grow their business. Mary Ellen Merrigan, local entrepreneur, marketing and publicity consultant, facilitates the program beginning September 22, 2008.
Market-LINK is a multi-week intensive sales and marketing training program based on Perfect Pitch, a curriculum proprietary to WESST that has served more than 500 students across New Mexico.
Mary Ellen who presented Albuquerque’s first Market-LINK for WESST in 2005, said: “The 27 business owners generated amazing synergy and made changes that dramatically affected their business and life.”
Entrepreneurs considering Market-LINK are encouraged to download an application online. Program requirements include:
- 12 or more months of consecutive business revenue
- A consistent time commitment of 8-10 hours weekly to the program
- Willingness to maintain/report financials
- Active participation in the classroom and completion of homework.
Market-LINK sessions begin on Monday, September 22, 2008 and run for 12 consecutive weeks.
Applicants who want additional information may participate in a round-table/interview session:
11:30am – 1:00pm Friday, September 5 at WESST, 700 Fourth St SW.
Use Multiple Publicity Tactics and Leverage Them Simultaneously for Increased Impact
August 7, 2008 by MaryEllen · Leave a Comment
News Release
FOR IMMEDIATE RELEASE
DATE: August 7, 2008
Use Multiple Publicity Tactics and Leverage Them Simultaneously for Increased Impact
Add an Online Media Room to Your Website for Visibility
Albuquerque — Mary Ellen Merrigan, Albuquerque marketing and publicity consultant encourages business owners to leverage new publicity tools for increased impact during her seminar “Let the Buzz Begin,” scheduled for 7:00am, Thursday, August 21, 2008 at Mile High Church, Lakewood, Colorado. The hosting organization, Business Honoring Spirituality, emphasizes deeper connections and promotes “A Work of Heart” as the 2008 theme.
Program co-chair for BHS, Karen Van Cleve, commented, “We felt our solo-preneurs and small business owners could really benefit from this marketing tactic. Online media rooms level the playing field, letting microenterprises compete with the big guys.”
Mary Ellen’s presentation encourages entrepreneurs to communicate directly with customers, prospects and members of the media through an online media room, an information-packed resource accessible from the home page. She discusses the fact that our 24/7 continuous news society trains consumers to expect latest information under the “media” heading.
Handouts for her talk include TipSheets for three starter pieces as well as a newsletter about an online media room. In addition to her content-filled presentation, Mary Ellen will offer her book, “A Guide to Getting it: Branding & Marketing Mastery,” for sale.
About the Presenter:
Mary Ellen Merrigan is a marketing and publicity consultant, who coaches entrepreneurs to combine traditional and online media for snap, crackle and pop in communications. Connecting Point Communications, her company, serves small business owners and service providers as well as non-profits.
For more than 20 years Mary Ellen worked in the competitive arena of radio advertising and directed sales teams in business communications. Her experience “herding cats” and her background in media sales, management and training provide an eclectic perspective to position your business for greater visibility and profitable growth.
In addition to tending two cats, Mary Ellen beads, needlepoints, publishes a monthly newsletter, ProfitMeister, and maintains a blog about all things marketing at http://www.profitmeister.com.