Media Rooms Launch Self-Promotion for Home-Based Businesses
November 1, 2008 by MaryEllen · Leave a Comment
On Tuesday, November 11, 2008 I’ll be speaking to the Albuquerque Chamber of Commerce Home-Based Businesses about Building Brand and Buzz. This seminar addresses online media rooms, a website or section of your website devoted to publicity.
The presentation, scheduled for 9:00am at Office Alternatives, 4801 Lang NE, is open to the public at no charge. Carolyn Finney, organizer, told me she chooses topics that offer additional education to the home-based business segment of Chamber members.
I believe home-based businesses in particular must design publicity and promotion campaigns to position their business for additional visibility. Not everyone is prepared for the discipline and importance of daily marketing.
One pre-planned marketing activity each day can put you ahead of the competition and increase revenues and profits significantly. Unfortunately, marketing takes a back seat to other business activities.
The increasing importance of the internet makes marketing on the Web necessity. Building Brand and Buzz begins with an assessment of the materials you currently have and a realistic plan to re-purpose them for your website.
After five years as a marketing and publicity consultant, my passion for training continues to increase. My preentations consistently get high marks for practical content and clear, simple-to-implement ideas.