Relate More Stories to Generate More Success
March 17, 2009 by MaryEllen · Leave a Comment
“If you can do one thing differently next quarter, tell a better story.”
Mary Ellen Merrigan maintains success and online media rooms can be as simple as showing how you help solve a customer’s problem.
“Your job is to tell the story of your business in a way that engages your customers and prospects,” she says. In a presentation for Above and Beyond Networking Mary Ellen discusses how local businesses can maximize their exposure by using the internet more effectively. She lists seven items you might overlook in preparing your story:
- Case studies showcase how you might solve a problem for customers. Because a case study offers more in-depth information than a testimonial, it can appeal to a different set of prospects.
- Leverage awards you or your company may have received. You might display the logo of the sponsoring company, for example or provide a link to more information.
- Use press releases to add quality content in a timely fashion to your website.
- Add a biographical sketch or additional information about the owner to your website. People can relate to the person.
- Use pictures to further communicate with the public.
- Let a blog provide ongoing commentary and interactive communication for your company.
- Link to other publicity you or your company has received.
The list of seven is merely a beginning. She suggests dozen of realistic ways any business can promote.
In addition, Mary Ellen offers a ProfitMeister Special Report: Tell the World! Step-by-Step to Publicity: The Starter Kit for Adding an Online Media Room, Press Room or News Center to Your Website which participants can download at any time.
Branding Mastery a Focus for Radio Appearance on Blog Talk Radio
March 7, 2009 by MaryEllen · Leave a Comment
Tune into Live the Day Radio on Blog Talk Radio at 3pm Monday, March 9, 2009 when Mary Ellen Merrigan joins Rachelle Disbennett-Lee to talk about Branding Mastery. Join the conversation with questions or comments at http://www.blogtalkradio.com/Coach-Lee48.
If you miss the show, check the archives on Blog Talk Radio or get your iTune download from www.livethedayradio.com.
Mary Ellen and Rachelle discuss the role of loyalty in branding and how to leverage it for additional visibility. An advocate of online media rooms, Mary Ellen believes each entrepreneur can gain additional exposure by hosting interactive outreach on their website. She outlines simple steps to build publicity capacity.
“The most important audience you can engage is your customers,” she says.
Coach Rachelle Disbennett-Lee, PhD provides daily motivation, information and inspiration to thousands of busy people who want to stay focused and on track to their goals through her award winning e-zine 365 Days of Coaching. Live the Day Radio is an off-shoot of a successful e-zine, 365 days of coaching.com, that has published every single day since 1997. Rachelle’s library now stands at more than 4,000 custom vignettes.
BlogTalkRadio is the social radio network that allows users to connect quickly and directly with their audience. Using an ordinary telephone and computer hosts can create free, live, call-in talk shows with unlimited participants that are automatically archived and made available as podcasts. No software download is required. Listeners can subscribe to shows via RSS into iTunes and other feed readers. The network has produced tens of thousands of episodes since it launched in August of 2006.