Marketing Training Intensive Facilitated by Merrigan
February 10, 2010 by MaryEllen
Marketlink, a six-week intensive marketing training from non-profit WESST offers entrepreneurs an opportunity to customize an aggressive growth plan for their business.
The series gets consistent high marks from graduates with favorable comments about subject matter experts, peer advice and networking. It begins March 1, 2010.
Mary Ellen Merrigan facilitates Marketlink for the fifth time. She characterizes the program as an overview of business fundamentals. “For many participants, this may be the most significant work on business foundations since beginning their business.”
The curriculum, featuring subject matter experts each week, includes these highlights:
- Define Your Competitive Edge and Consider Key Legal Issues
- Deploy Market Research to Find Your Target Market
- Understand Financial Statements and Why They Matter
- Increase Visibility with Advertising, PR, and Internet
- Refine Pricing Strategies and Sales Techniques
- Map Your Growth with a Marketing Plan
“Marketlink features outstanding information from the local community as well as from other nationally known resources,” Merrigan said. “It’s completely updated. For those who want to revamp their business to deal with today’s economics, this is it!”
Students receive a two hours consulting block, a textbook and numerous digital resources as a part of the course in addition to the opportunity to network with fellow participants.
Get more information or apply for the program at WESST. A roundtable introducing the program is scheduled for 5:00 pm Monday, February 22, 2010 at WESST, 609 Broadway NE.
Comments
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!