Self-Promotion for Artists Class Begins 4-13-16

March 18, 2016 by · Comments Off on Self-Promotion for Artists Class Begins 4-13-16 

This artist might be interested in the UNMCE class, Self Promotion for Artists.So this is the year you decided to get serious about self-promotion, and it’s already March. Maybe you’d like to place pieces of your portfolio online in preparation for landing a job, or upgrading to a new position. Or, could be you’ve decided this is the time to add a client or two to your practice, and you want to update your image and relevant collateral materials.

No matter your avocation, if you’re considering the future, promoting yourself is on the horizon as well. Self Promotion for Artists, Class #55622, a regular offering from UNM Continuing Education (UNMCE) will give you the templates and the techniques to generate a marketing plan for yourself.

In a practical, high-content, five-hour class, you explore how best to promote yourself and your offering. You’ll come away with dozens of ideas about how to garner visibility. The interactive atmosphere encourages questions and hands-on learning experiences. For example, you will practice an elevator speech, discover why your bio is key to your success and learn what a media kit could do for you.

Need a press release? You’ll complete one as a result of this class and receive an e-book discussing how and when to use it.

Self-Promotion for Artists contains information useful to participants in a variety of Digital Arts certificate programs. Instructor Mary Ellen Merrigan is approachable and knowledgeable about publicity techniques.

A few comments from past participants include:

“Feedback about my bio was awesome.”
“I’ll keep practicing. This is a safe place to go forward.”
“I’m thinking about what we said about my website and how that impacts my brand and identity.”
“This was a great way to zone in on what to focus on for business. I’d not really thought about advertising myself.”
“Thanks to this class I can now pitch an idea. What an immense help.”

It’s always appropriate to invest in yourself. Self Promotion for Artists will assist you with that investment and pay dividends over and over as you apply the skills presented.

Registration information and class details:

Self Promotion for Artists

Course # 55622 – Wednesday April 13 & 20, 2016

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

UNMCE offers six easy ways to enroll.

Business as Unusual

December 6, 2015 by · Comments Off on Business as Unusual 

UNMCE, Social Media and #Quest2016 Converge

My December deadlines relate to Social Media, Winter Semester and University of New Mexico Continuing Education, UNMCE as I develop an online class for March 2016 debut.

The project, Marketing with Social Media – ONLINE, Course #55634, is a pilot for the UNMCE Digital Arts Program. I’m proud to tackle the challenge and grateful for (and a bit awed by) the team that is making it possible.

Why this challenge – UNMCE social media online – now?

For the past seven years, I’ve taught marketing and social media for the Digital Arts program at UNMCE. My courses have evolved from one time offerings to requirements of digital arts certificate programs, including the Business and Marketing Certificate and Social Media Certificate. My thanks to Caroline Orcutt, program supervisor, for the confidence she displayed in giving me the original instruction opportunity as well as the online pilot.

As a result of participant feedback, I’ve refined the class series each semester and added to its content with specifics related to social channels, social media tools and shortcuts to serve the business user. At the same time I’ve upgraded my skills, acquiring UNMCE’s online instructional certificate and continuing my study of what works in social media with various seminars, workshops and offerings.

During the past seven years the UNMCE facilities have also been upgraded. Seamless technology allows for both audio and video additions to the classroom. The ease of access to multi-media is particularly helpful with social media offerings.

The 100% online product moves the course to yet another level, allowing participants to access education on their terms from their home or office at a time of day that best works for them.

Collaboration allows for synergyThis rainbow signifies the convergence of UNMCE, social media and Quest 2016.

Thanks to a team of dedicated professionals, I can concentrate on content strategy. Megan Hauser,  an Instructional Media Specialist for Online Course Development & Faculty Services at UNM Extended Learning will develop the online specifics. Her expertise ensures professional materials enhanced by technology. Megan’s ideas during our initial brainstorming inspired me to rework the syllabus. (I can’t wait to see her first demonstration!)

In addition to Megan, Caroline is reviewing materials and contributing ideas. A member of the UNMCE marketing team will help publicize the course. At least two former students will audit the program before it goes live to further ensure a quality presentation.

What’s different or unusual about teamwork?

The pre-planning required for everyone to meet their deadlines puts me in the development driving seat during the busiest time of year. Instead of indulging in holiday parties, I’m timing segments and writing objectives for what will be presented in March 2016. More importantly, instead of depending solely on myself, I’m discovering what we produce as a team, together, is far greater than any single contribution.

As I first noted, I find myself challenged, grateful for and awed by the opportunity to put Marketing with Social Media – ONLINE.

Conclusion: UNMCE, social media & Quest 2016 converge well

This Fourth Quarter 2015 initiative marks my re-commitment to ‘business as unusual.’ You may have heard me discuss Jeffrey Davis and his Tracking Wonder tour which I attended during July in Albuquerque. Jeffrey made a passionate presentation suggesting we all do ‘business as unusual.’ Since that time, I’ve given attention to details that comprise the unusual. In November, I took THE pledge:

“As a business artist, creative, entrepreneur, I am dedicated to living 2016 differently. I am living the year as a quest to make my best work, make a difference, and make a right livelihood while bringing out the best in others. My quest counters business as usual and contributes to business as art.”

Read more about #Quest2016 and take your own pledge here.

Thanks to Jeffrey Davis and the Tracking Wonder Tour for inspiring me to #Quest2016, business as unusual. This class will be a part of the theme.

Concentrate on Social Media With Fall Classes at UNMCE

October 11, 2015 by · Comments Off on Concentrate on Social Media With Fall Classes at UNMCE 

Three classes, each of which emphasizes Social Media, comprise my Fall offerings for UNMCE. They include:This rainbow illustrates the pot of gold some look for with social media.

Marketing with Social Media I | #55631

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.

Tuesdays, 10/6/15 – 10/20/15

Marketing with Social Media II | #55632

Go beyond tweets, likes and plus 1’s as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist.

Tuesdays, 10/27/15 – 11/10/15

Self-Promotion for Artists|#55622

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result.

Wednesdays, 10/14/15 – 10/21/15

The scope of each class has shifted as UNMCE recently adjusted hours for various certificates. Because each class is shortened, participants may find it easier to complete the offerings or work them into an otherwise full schedule life.

As a business artist myself, I emphasize simple explanations, a step-by-step way in which to incorporate and market with social media. My purpose in teaching is to share best practices and encourage students to use the medium in ways that serve rather than overwhelm.

The hours spent in these classes will shine a different perspective on social media, allowing participants to connect it to purpose. Once the “why” is identified, the work itself becomes more rewarding. With tools, systems and an overall plan, the time involved is streamlined and the results become more focused.

During each class, students complete practical interactions around questions about Social Media including:

  • What posts work?
  • How do I expand my audience?
  • What is the difference between local attention for a brick and mortar business and marketing a service?
  • How is a post on Facebook different from one on Google+?
  • Is Pinterest worthwhile?
  • Why do I need a different bio on LinkedIn and Instagram? How are bios the same?

In addition to a review of each channel’s advantages and disadvantages, participants experience peer review as they work on practical applications of the materials.

The Advanced class focuses on specific campaign techniques to create return. Students will find the sections complement and build on each other.

Self-Promotion for Artists begins October 14, 2015. You can see the course description (above) or this earlier blog post for detailed information about this class.

Choose easy registration for UNMCE classes.

Self Promotion for Artists Practices Business as Unusual

August 1, 2015 by · 1 Comment 

Do you participate in self promotion for artists? No? You may wish to revise that statement. There’s a call to do business as unusual. Do business as art.

©2015, Mary Ellen Merrigan, Needle’s Eye – Custer State Park South Dakota

©2015, Mary Ellen Merrigan, Needle’s Eye – Custer State Park South Dakota

As a freelance business consultant, I find myself exploring how to expand my business presence with integrity in a world of increasing loudness. There’s little comfort in knowing nearly 50% of us are now working for ourselves. But there is understanding in realizing  the art of business is in the story your business must sell.

Like many artists, my initial response to the ongoing online clamor was withdrawal, a choice to get ever quieter. Thanks to a #DaretoExcel challenge from Jeffrey Davis and the Tracking Wonder Tour I’m on a path to create impact as a business artist.

In fact, the language and the practice makes a perfect introduction to my latest class for the University of New Mexico Continuing Education: Self promotion for Artists, #55622.

This two-week series which begins August 13, 2015, looks at marketing through a different lens.

How are you remarkable?

What if you could tell that story?

The course description for class #55622 is simple:

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

The experience of participants is more profound. Andrea, a past participant said,

“Mary Ellen really helped open my eyes to the many different marketing tools that are available. She was very helpful and resourceful.” – Andrea

When asked what they like best about the class others have commented:

  • Conversations. Interactive format.
  • Feedback: peer feedback, teacher feedback.
  • Good info on how to promote yourself. It’s helpful that this class is hands-on and not just info by powerpoint

Practical exercises will provide students with tools for immediate use. Students will develop:

  • Professional bio or about
  • Professional signature
  • Professional intro
  • Fact Sheet or FAQ
  • Initial press release

As a result of this series, participants will gain:

  • An understanding of the difference between branding, marketing and advertising. Each student will identify their foundation for authentic branding
  • A focus on marketing outcomes
  • Clear ways to describe themselves and their business
  • An overview of basic publicity/visibility options including general press release how-to’s in order to publicize work effectively on and offline
  • An intro to social media, the new PR effort, and details about its impact
  • A one page marketing plan outline to enable a simple and easy marketing process

Sign up details: Six Easy Ways to Register

  • UNM CE #55622, Self-Promotion for Artists
  • 6pm – 8:30pm, Thursdays August 13 and August 20, 2015
  • $125.00 fee
  • Discounts may apply

How will you promote yourself?

Use Social Media to Share Authentically and Effectively

March 11, 2015 by · Comments Off on Use Social Media to Share Authentically and Effectively 

Author and marketing guru Seth Godin wrote: “You are what you share.”

Are you sharing excellent content?

Are you sharing excellent content?

If your sharing fails to meet your own personal criteria of excellence, consider enrolling in Marketing with Social Media, class #55623 for UNM Continuing Education, a three week dive into using social media to market beginning March 25, 2015.
My thanks to the small cadre of professionals at UNMCE who help me present web-enhanced class sessions. The takeaway is a robust offering, one in which there is background, further explanations and resources, and an opportunity to discuss questions outside the classroom.

Participants receive several benefits:

  • Small sessions that emphasize interactive participation
  • Value-based curriculum which means participants benefit from real-life examples, not just theory
  • Practical application opportunities that can be immediately implemented
  • Peer-level feedback, so you understand how messages are received
  • Additional resources and recommendations for further information

Marketing with Social Media is a strategic presentation. Each session concentrates on helping you achieve your goals in social channels of your choosing. While individual channels are discussed in detail — especially the big six: Facebook, Google+, LinkedIn, Pinterest, YouTube, and Twitter – the emphasis is on incorporating social tactics into every aspect of marketing.

I’ve long been a proponent of planning and strategy. John Jantsch of Duct Tape Marketing explains the necessity of planning succinctly in his e-book, Strategy Matters. If you do nothing else, download this free ebook and read it thoroughly.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Suz Tzu

Your social media marketing strategy is a concise explanation of your social media game plan, something you will develop in these three sessions.

Class details:

Marketing with Social Media, Class #55623

UNMCE

6pm – 9pm three Wednesdays, March 25, April 1 and April 8

$239.00

Register

Are you in?

Bridge the Gap Between Where You Are and Where You Want to Go With Continuing Education

September 19, 2014 by · Comments Off on Bridge the Gap Between Where You Are and Where You Want to Go With Continuing Education 

Readers of this blog know I teach for UNM Continuing Education. This semester, I’m excited to create a web-enhanced class for UNMCE.bigstock_Social_Media_Street_Sign_21246740

Marketing with Social Media, UNMCE #55623, has a new component: students will log onto a website to post on a discussion board and do various assignments, upload assignments or read and/or watch assignments for class.

Web-enhanced is a natural component of social media. The process  mimics social media, albeit in a smaller fishbowl. It makes it simple for class participants to truly start where they are and connect with each other.

These connections form a basis for understanding, experimentation and learning, each key to success with social media.

Frequently students of this class make comments such as these when they begin:

  • “I’m not getting the potential out of my efforts on social media”
  • “What more is there to know about social media? You post and go.”
  • “How can I use social media to get the word out about my business?”
  • “I’m promoting my business but nothing’s happening. What am I doing wrong?”

Like advertising, there is little black and white about social media. It must be experienced to be understood. Some concepts are easily grasped. Others must be seen to be understood.

The advantage of this learning series is that participants practice class principles during the time between sessions and can ask questions related to the experience. Web-enhanced exercises can offer peer feedback in addition to additional resources customized to individual needs.

For those who want confirmation beyond case studies and theories, Marketing With Social Media is a great solution.

Each class session focuses on best practices for social media. Participants develop a simple formula to systematize social media and receive handy checklist handouts for each of the big six social channels including Facebook, LinkedIn, Pinterest, Twitter, Google+ and YouTube. At the end of the class series, students present their social media game plan.

Class #55623, Marketing With Social Media, Description:

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.

Tuition: $239.00

Thursday evenings, 6:00pm – 9:00pm

10/30/14 – 11/13/14

There are six easy ways to register at UNMCE.   

 If you’re ready to bridge the gap between where you are and where you want to go, sign up now.

If you need more information or to ask a specific question, email me.

Identify a Parallel and Enjoy the Personalized Message

June 20, 2014 by · Comments Off on Identify a Parallel and Enjoy the Personalized Message 

When Anita Luvera Mayer  described the purpose of her art, her verbiage painted a picture. Concepts clicked. Parallels revealed themselves. In short, the earth around me moved. “Creative Cloth,” her DVD, became less about color discharge, wrapped rings and appliques, and more about creative problem solving.

Anita’s enthusiasm for communicating illustrated for me a new way in which to talk about social media. It happens that way. When you find the solution right for you, there’s a knowing in the core of your being.

I saw connections between terms:bigstock-An-image-of-a-nice-clock-with--23918366

Plan – a detailed proposal for doing or achieving something

Guide – a thing that helps someone to form an opinion or make a decision about something

System – a set of connected things or parts forming a complex whole, in particular

Process – a series of actions or steps taken in order to achieve a particular end

Framework – a basic structure underlying a system, concept, or text

By any name – plan, guide, system, process, framework – the results can be the same. One comment presented at the perfect time changes your perception and subsequently, your results. Or, as the saying goes: “When the student is ready, the teacher appears.”

My UNMCE summer class offers a framework for Marketing with Social Media.

Beginning July 8, 2014, this three-week deep dive covers questions such as:

  • What really works in social media now?
  • How can I “come back” from my lack of presence on Facebook and other social channels?
  • What’s really important with social media? I spend a ton of time and get little return.
  • Show me an effective post for my business.
  • What are general best practices for each of the top social media channels?
  • How do I translate this knowledge to something that can work better for me?

Typically, UNMCE class size is small, less than 10 people total. This means participants receive individualized attention and can explore questions specific to their industry or business.

We’ll work through the questions in a sequence of presentations and exercises designed to change how you look at social media, what you expect from your social efforts, and how you execute and evaluate the work you put into social channels.
While I can’t promise you’ll be as excited about social media as I got about stacked beading, it’s just possible that you’ll find a parallel you can apply.

Details:
Class #55623 Marketing with Social Media
When: 6pm – 9pm, three Tuesdays, July 8 – July 22, 2014
Where: UNMCE – South Building
Investment: $239.00

Register online 

A different class, Marketing and Self Promotion for Digital Artists begins July 29th and covers additional items such as bios and press releases that tie into social media.

Details:
#55622 Marketing and Self Promotion for Digital Artists
When: 6pm – 9pm, two Tuesdays, July 29-August 5, 2014
Where: UNMCE – South Building
Investment: $179.00
Register online 

What parallel could you uncover to catalyze you to new heights with social media?

UNMCE Spring Schedule Includes Social Media Options

January 22, 2014 by · Comments Off on UNMCE Spring Schedule Includes Social Media Options 

This Spring I present three classes on behalf of the Digital Arts Program at University of New Mexico Continuing Education (UNMCE).stinking thinking equals poor results

Course specifics:

Class #55622: Marketing and Self Promotion for Digital Artists
Develop materials to promote yourself, your business and/or your art online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result.
When: Thursday 6:00 pm – 9:00 pm; 2 sessions starting May 15, 2014, ending May 22, 2014
Tuition: $179.00 Available Discounts

Class #55623: Marketing with Social Media
Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.
When: Tuesday 6:00 pm – 9:00 pm; 3 sessions starting March 4, 2014, ending March 18, 2014
Tuition: $239.00

Class #55622: Advanced strategies for Google+, Pinterest and Other Social Media
The bar is higher than ever for marketers who use social media. Go beyond the superficial to implement digital success strategies. Harness the power of Google+ with Google authorship and discover why G+ is predicted to rule the future social landscape. Discover creative ways to use YouTube for business. Drive your website traffic with a Pinterest company page. Don’t just get your company’s message out. Drive more business in.
When: Tuesday 6:00 pm – 9:00 pm; 2 sessions starting March 25, 2014, ending April 1, 2014
Tuition: $179.00

Some of you have asked why I teach. Teaching for UNMCE brings me satisfaction for three reasons:
1. I make a difference
2. I connect with interesting people
3. I stay current on my topic – social media

Here’s just a little more explanation about these reasons. Consider it a short conversation with me:

I make a difference:This is the most exciting part of my job as a teacher: connecting you with the things you most want to learn.

“What is your number one goal for this series?” I ask before class begins. Then, I keep your goal in mind throughout our time together.

I believe we must all come to terms with a more transparent world. Our digital footprint occurs whether we acknowledge it or not.

One woman signed up for Twitter in order to access a high school’s meeting schedule. (It wasn’t available any other way.) A businessman wanted to understand how social media could increase sales. Another entrepreneur wants to get the word about a new trade school he’s offering. Each individual wants to make sense of new ways of communicating.

In learning about these opportunities, I realize you can choose from hundreds of sources “out there.” My commitment to provide you with practical, usable ways to meet your goal differentiates me.

“I’m not a teacher, only a fellow traveler of whom you asked the way. I pointed ahead – ahead of myself as well as you.”  –George Bernard Shaw

If there’s a bottom line, it’s “I care!”
I connect with interesting people

“A candle loses nothing by lighting another candle.” –Erin Majors

UNMCE continues to attract a diverse student population. During the past few semesters students from the non-profit world have mixed with long-standing businesses. Job seekers of all age groups have joined employees and employers and entrepreneurs.

The result brings stimulating presentations to the final class and dynamic discussions to our time together. Exciting.

I stay current on my topic – social media. 

In the words of Phil Collins: “In learning you will teach and in teaching you will learn.”

Because I aspire to excellence, I prepare for classes with continued study of social media, ongoing education about the most popular of social channels and the trends in an era of real-time happenings.

Not only must I be apprised of what’s happening in the ever-changing world of social media, but also in knowing how people apply that information. My preparation involves reading, talking with others and experimenting with my own social media.

From my perspective, teaching is fun.

If you want to look differently at this brave new world, this world of social media, please join me this Spring for one of these offerings.

Will you study your digital footprint?

Dynamic Social Media Starts With You

September 11, 2013 by · Comments Off on Dynamic Social Media Starts With You 

Mary Ellen Merrigan, UNMCE Digital Arts Instructor

Mary Ellen Merrigan, UNMCE Digital Arts Instructor

“This class is a very effective way to begin to understand, navigate and strategically utilize Social Media as a marketing tool.” –Alex P.

An old saying quips, “When the time is right, the teacher will appear.”

If you’re tired of getting nowhere with social media, or if you’re feeling overwhelmed by the plethora of social media, or if you don’t really know why you have to do social media, the time may be right for you to take a course at UNMCE.

“The instructor provided great “real life” examples and many useful resources. I recommend her and the course highly.” –Alex P.

Marketing With Social Media, course #55623 from the Digital Arts Program at the University of New Mexico Continuing Education Department gives you a perspective from which you can finally enjoy the dance of social media.

For nine focused hours you concentrate on the strategic intention and systematic implementation of social media.

  • You view examples of what works as well as what does not
  • You write posts of your own and test them on your peers

The world of social media continues to evolve as does the class. Each session is different. What every class series and each class presentation does have in common is huge content, high energy and pertinent information.

Dynamic social media is no accident. As a result of Marketing with Social Media you will:

  • Develop a systematic approach to social media based on the acronym DYNAMIC
  • Understand the need to use social media as an integrated marketing component for your business
  • Gain an overview of social channels and tools to manage them
  • Explore ways in which you can expand your social efforts synergistically
  • Learn best practices for Facebook, Twitter, Google+ and Pinterest, to name a few
  • Draft a social media success strategy and explain why it will work for your situation

Start where you are. Many participants begin with comments such as these:

“I JUST (yesterday) signed up for Twitter and tweeted my first tweet. If you’re at all inclined to follow my one tweet, my user name is: More_Turquoise”

“Hi Mary Ellen, I hope you are having a great weekend. Can’t wait till our class Tuesday evening. Nine hours is NOT enough time. Do you have a Marketing for Social Media II class in the fall?”

“Our staff had an excellent talk about social media this morning. I’ve really learned a lot in your class. Thanks.” -Ronna A.

Never underestimate the value of one small step. The principles presented in these class sessions can work for a large organization, a sole proprietor or a small business.

Take your small step today. Enroll in this class and commit to taking your social media marketing to a new level.

Details:

Class: Marketing with Social Media, Class #55623

Instructor: Mary Ellen Merrigan

Dates: 6-9pm Wednesdays, November 6 – November 20, 2013

Tuition: $239.00

Where: UNMCE, south building, 1634 University SE

Here is a sample of comments from participants who have completed the series:

“…I needed to take this class long ago. It has opened up a whole new world, one where I know in my heart I belong.” –Terry B.

“It’s clear that your class is well-organized and effective. Given the quality of the presentations of the last night and the avowed inexperience of the attendees three short weeks ago, the accomplishment is outstanding.” –Barbara K.

Trapped in Doubt, Delay or Distraction?

April 25, 2013 by · Comments Off on Trapped in Doubt, Delay or Distraction? 

bigstock-Business-Man-Trapped-in-Hand-8610520

Eric and Rachel want to find new jobs. Katharine plans to sell her stories.

Thirty minutes into their evening class, a chorus of yawns, glassy eyes and blank looks sound the long day alarm.

Questions elicit one word answers.

To shift perspective, I invite participants to the board.

Their assignment: Write five words that describe you, five words to form the base of your social media voice.

List A:

Connected
Down-to-earth
Intelligent
Trustworthy
Creative

List B:

Hard-working
Intelligent
Efficient
Creative
Artistic
Problem solver

A shift occurs.

As students explain their choice of words, observers morph into enthusiastic class participants.

  • They detail for each other minute differences between adjectives such as practical and down-to-earth or trustworthy and responsible.
  • They examine words that could be off-putting to an employer and talk about how to discuss ambition without intimidating during an interview.
  • They offer each other feedback, encouragement and critique.

Instead of one more thing to do, passion and energy back the promotional choice of social media.

I facilitate these type of shifts: from wary and resentful of social media to understanding, acceptance and even enthusiasm.

While you may not find your voice at the front of the classroom, this exercise adds consistency, authenticity and impact to your social media effort.

Once you know your why, the how becomes much easier.

Personal branding guru Dan Schawbel speaks and writes passionately about the age of personal innovation and its impact on brand:

Personal Innovation: The ability to see new opportunities where others don’t, create new positions/jobs that never existed, while undergoing continuous learning and adapting to economic change.

Schawbel’s new book, “Promote Yourself: the New Rules for Career Success”publishes in September, 2013.

Thought-provoking questions also help users define their voice.

If you want to find your voice, or if you are ready to authentically promote yourself, register for my class from UNM Continuing Education:

Details:
Course #55623
Time: 6:00 – 8:00pm
Day: Tuesdays
Dates: 7/7 – 7/23/13
Fee: $179

When will you give up doubt, delay and distraction to effectively promote yourself?

 

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