February 16, 2012 by MaryEllen · Comments Off on Press Release Gone Social
Now, you’re planning a press release to talk about business expansion or some other newsworthy topic. You’re hoping to garner some free media in order to make a bigger splash.
How about updating the “old school” press release before you go further? Hint: I’m not advocating blasting the release to hundreds of sites. That’s spam.
Instead, settle back and consider some creative ways to utilize social media for increased visibility.
Here are 10 ways to make your next press release more socially effective:
- Post your press release on your website. In today’s info-laden world, content is king. Your press release adds fresh content to your site, helping it attract search engines. One client pointed a reporter on deadline to online information and thus was part of a feature because background information could be accessed immediately.
- An interactive website lets visitors share articles to other places online. Even a rating system such as “thumbs up” encourages people to share.
- Social media icons advertise your community involvement, tell customers where to find you and let visitors help spread the word.
- You may also choose to create a Google customized URL or a link shortener such as Bitly.
- These options let you track click throughs to discover traffic sources.
- Many widgets allow for automated sharing, so your post could also be funneled to Twitter.
- Do you have other social communities? Investigate Facebook apps to find additional options.
- Of course, your press release can and should contain a link to your website.
- Upload a photo to your favorite social site: think FAcebook pages, Twitter, Pinterest, Flickr and more.
- Submit a great photo to local TV channels and request coverage.
As you add social media to press release, don’t ignore the power of your company newsletter or your email campaigns.
In the quest for free publicity, we often forget our customers. Social media helps us cultivate and honor those relationships.
What other social avenues can you think of for your press release?