Concentrate on Social Media With Fall Classes at UNMCE

October 11, 2015 by  

Three classes, each of which emphasizes Social Media, comprise my Fall offerings for UNMCE. They include:This rainbow illustrates the pot of gold some look for with social media.

Marketing with Social Media I | #55631

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.

Tuesdays, 10/6/15 – 10/20/15

Marketing with Social Media II | #55632

Go beyond tweets, likes and plus 1’s as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist.

Tuesdays, 10/27/15 – 11/10/15

Self-Promotion for Artists|#55622

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result.

Wednesdays, 10/14/15 – 10/21/15

The scope of each class has shifted as UNMCE recently adjusted hours for various certificates. Because each class is shortened, participants may find it easier to complete the offerings or work them into an otherwise full schedule life.

As a business artist myself, I emphasize simple explanations, a step-by-step way in which to incorporate and market with social media. My purpose in teaching is to share best practices and encourage students to use the medium in ways that serve rather than overwhelm.

The hours spent in these classes will shine a different perspective on social media, allowing participants to connect it to purpose. Once the “why” is identified, the work itself becomes more rewarding. With tools, systems and an overall plan, the time involved is streamlined and the results become more focused.

During each class, students complete practical interactions around questions about Social Media including:

  • What posts work?
  • How do I expand my audience?
  • What is the difference between local attention for a brick and mortar business and marketing a service?
  • How is a post on Facebook different from one on Google+?
  • Is Pinterest worthwhile?
  • Why do I need a different bio on LinkedIn and Instagram? How are bios the same?

In addition to a review of each channel’s advantages and disadvantages, participants experience peer review as they work on practical applications of the materials.

The Advanced class focuses on specific campaign techniques to create return. Students will find the sections complement and build on each other.

Self-Promotion for Artists begins October 14, 2015. You can see the course description (above) or this earlier blog post for detailed information about this class.

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