New Book Offers Marketing and Branding ‘How To’

July 21, 2008 by · Leave a Comment 

bm-cover2a8aNEWS RELEASE

For Immediate Release
DATE: July 21, 2008

New Book Offers Marketing and Branding ‘How To’
Local Author Mary Ellen Merrigan Weighs in on Timeless Topic

Albuquerque, NM — Business owners struggling with marketing and branding have a new reference tool for their efforts in a Guide book that discusses an internal approach to messaging.

Local marketing and publicity specialist, Mary Ellen Merrigan, collaborated with eight other coaches to publish “A Guide to Getting it: Branding and Marketing Mastery,” available for $14.95 at amazon.com.

“Everything is marketing,” Mary Ellen states. “Entrepreneurs can build their brand faster as a result of the ideas, stories and tools from business coaches who’ve been there.”

Mary Ellen addresses loyalty in her chapter, The Evolution of Loyalty: Five Steps to Branding. “You build on self-knowledge and authenticity and then add platform identity, brand communication and client care to get to the five steps,” she said. She presents a Loyalty Audit on her website www.profitmeister.com and peppers her seminars with tales of loyalty gone right and wrong.

The theme of branding as an inside-out job repeats throughout the book. Each expert maintains that in a world of marketing noise or hype, authenticity differentiates the businessperson’s signature message from clones and wannabes. A forward note from editor, Marilyn Schwader promises: “Apply the lessons here and you will build your business in an authentic, inspired way.”

Branding and Marketing Mastery is the tenth in a series of Guide books edited by life and business coaches and published by Schwader. For more information, see www.clarityofvision.com/guide.

Chapters and authors included in this book:

  • Creating a Visionary and Focused Marketing Strategy by Marilyn Schwader
  • Mass Appeal Equals No Appeal: Discovering Your Niche Market by Cheri Alguire
  • Attracting Baby Boomer Women to Your Business by Jane Lee Williams
  • Branding: The Soul of Your Business by Judy Winslow
  • Authentic Branding by Dawn Andrews
  • The Evolution of Loyalty: Five Steps to Branding by Mary Ellen Merrigan
  • The 7 Marketing Archetypes and How to Deal With Them by Dr. Miriam Reiss
  • Networking: The Insider’s Guide to Finding and Leveraging Your Best Opportunities by Kim Lysik Di Santi
  • Quantum Marketing by Jille Bartolome

About Connecting Point Communications:

Mary Ellen Merrigan formed Connecting Point Communications (http://www.myconnectingpoint.com) to help entrepreneurs combine traditional and online media for snap, crackle and pop in communications. For more than 20 years.

Mary Ellen worked in the competitive arena of radio advertising and directed sales teams in business communications. Her experience “herding cats” and her background in media sales, management and training provide an eclectic perspective for business positioning.

In addition to tending two cats, Mary Ellen beads, needlepoints, publishes a monthly newsletter, ProfitMeister, and maintains a blog about all things marketing at http://www.profitmeister.com.

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