Use Multiple Publicity Tactics and Leverage Them Simultaneously for Increased Impact

August 7, 2008 by  

News Release

FOR IMMEDIATE RELEASE

DATE: August 7, 2008

Use Multiple Publicity Tactics and Leverage Them Simultaneously for Increased Impact
Add an Online Media Room to Your Website for Visibility

Albuquerque — Mary Ellen Merrigan, Albuquerque marketing and publicity consultant encourages business owners to leverage new publicity tools for increased impact during her seminar “Let the Buzz Begin,” scheduled for 7:00am, Thursday, August 21, 2008 at Mile High Church, Lakewood, Colorado. The hosting organization, Business Honoring Spirituality, emphasizes deeper connections and promotes “A Work of Heart” as the 2008 theme.

Program co-chair for BHS, Karen Van Cleve, commented, “We felt our solo-preneurs and small business owners could really benefit from this marketing tactic. Online media rooms level the playing field, letting microenterprises compete with the big guys.”

Mary Ellen’s presentation encourages entrepreneurs to communicate directly with customers, prospects and members of the media through an online media room, an information-packed resource accessible from the home page. She discusses the fact that our 24/7 continuous news society trains consumers to expect latest information under the “media” heading.

Handouts for her talk include TipSheets for three starter pieces as well as a newsletter about an online media room.  In addition to her content-filled presentation, Mary Ellen will offer her book, “A Guide to Getting it: Branding & Marketing Mastery,” for sale.

About the Presenter:

Mary Ellen Merrigan is a marketing and publicity consultant, who coaches entrepreneurs to combine traditional and online media for snap, crackle and pop in communications. Connecting Point Communications, her company, serves small business owners and service providers as well as non-profits.

For more than 20 years Mary Ellen worked in the competitive arena of radio advertising and directed sales teams in business communications. Her experience “herding cats” and her background in media sales, management and training provide an eclectic perspective to position your business for greater visibility and profitable growth.

In addition to tending two cats, Mary Ellen beads, needlepoints, publishes a monthly newsletter, ProfitMeister, and maintains a blog about all things marketing at http://www.profitmeister.com.

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