Relate More Stories to Generate More Success

March 17, 2009 by MaryEllen

“If you can do one thing differently next quarter, tell a better story.”

Mary Ellen Merrigan maintains success and online media rooms can be as simple as showing how you help solve a customer’s problem.

“Your job is to tell the story of your business in a way that engages your customers and prospects,” she says. In a presentation for Above and Beyond Networking Mary Ellen discusses how local businesses can maximize their exposure by using the internet more effectively. She lists seven items you might overlook in preparing your story:

Case studies showcase how you might solve a problem for customers. Because a case study offers more in-depth information than a testimonial, it can appeal to a different set of prospects.
Leverage awards you or your company may have received. You might display the logo of the sponsoring company, for example or provide a link to more information.
Use press releases to add quality content in a timely fashion to your website.
Add a biographical sketch or additional information about the owner to your website. People can relate to the person.
Use pictures to further communicate with the public.
Let a blog provide ongoing commentary and interactive communication for your company.
Link to other publicity you or your company has received.

The list of seven is merely a beginning. She suggests dozen of realistic ways any business can promote.

special-report_tell-the-world In addition, Mary Ellen offers a ProfitMeister Special Report: Tell the World! Step-by-Step to Publicity: The Starter Kit for Adding an Online Media Room, Press Room or News Center to Your Website which participants can download at any time.