E-course Leverages Elements of Customer Loyalty
July 2, 2009 by MaryEllen · Leave a Comment
“Ladders take you step-by-step to a destination. I talk about ‘loyalty ladders’ for two reasons: 1.) Loyalty, like rings on a ladder, leads you to the goal of keeping your customers, and 2.) A broken rung causes needless problems. Your loyalty plan is as strong as its weakest rung.”
Mary Ellen Merrigan specializes in creating loyal customers. Combining her passion for entrepreneurship with a love for teaching, she launches an e-course, “Seven Ways to Keep Customers Coming Back for More.”
Every four days for one month subscribers receive an article about creating customer loyalty. An eighth “bonus” article includes the nice element: the benefits of thank you.
Each mini course offers a loyalty element, a get-started step and food for thought. Together, the seven elements – newsletters, website, postcards, e-mail, surveys, blog, online media room – work to build your current customer base and help you attract new clients.
A related presentation, “Customer Loyalty; How to Create it and How to Keep it,” discusses why ‘satisfied’ customers can leave you in a heartbeat. The Think LOCAL! Lunch club is open to members of AIBA on Wednesday, July 8,2009.
About the Author:
Mary Ellen is president of Connecting Point Communications and founder of ProfitMeister. She has developed successful D.I.Y. (Do It Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and online media. Join Mary Ellen at www.ProfitMeister.com/blog/, Facebook or Twitter to learn how you can create customer loyalty and attract new clients.
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