Brand Clarification: Clear Messages Sell

December 1, 2009 by  

Connecting Point Communications migrates to Merrigan Group, LLC later this month.

The move, part of a series of “smart marketing strategies,” is the result of a branding audit conducted in third quarter, 2009.

“Clutter kills the message. No matter how consistent I tried to be, people got confused because the relationship between Connecting Point Communications, Merrigan Group, LLC and ProfitMeister was unclear. I diluted my brand with multiple messages,” Mary Ellen said.

Branding problems are common obstacles for small business owners, especially solopreneurs, the focus of Mary Ellen’s consulting practice.

“I’m building a presentation about my identity crisis,” she laughed. “It’s called ‘Marketing Mistakes I Made While Developing a Marketing Plan’, OR ‘How three websites, two company names and a logo collided’.”

In addition to the workshop, Mary Ellen is producing an e-book to help small business owners avoid her mistakes.

“I outlined my program and then got 10 of my friends to go through it,” she said. “The completed product will launch after the first of the year.”

Mary Ellen formed Merrigan Group, LLC in 2003 to provide marketing and publicity consulting for small business owners. Her blog, ProfitMeister, features smart marketing strategies D.I.Y. – Do it Yourself. She has developed successful D.I.Y. (Do It Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media to build loyalty and marketing return on investment.

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