Smart Marketing Moves for 2010

January 21, 2010 by · Leave a Comment 

marketingAre you prepared to lose your biggest customer? Given a plethora of choices, a lack of loyalty and a propensity for short-term solutions, it’s more likely than not.

If the thought fills you with dread, fear no more. As 2010 unfolds at a furious pace, I’ll help you put a plan in place to increase loyalty  and expand visibility. In a presentation for the Small Business Development Center, I’ll discuss “Smart Marketing Moves for 2010.”

  • What one piece of marketing material must you update now and keep current?
  • What tactic should you take now to guarantee your survival six months from today?
  • Is there a marketing strategy that can help you sleep more easily?

Get the answers to these questions and more in a FREE two hour presentation, 10am – 12noon, Tuesday, February 16 at the Albuquerque Hispano Chamber, 1309 4th St. SW. The public is invited to attend.

You’ll leave with a clear understanding of three tasks you can implement to make a significant difference in your visibility. As one participant put it, “My brand has solidified as a result of following the tasks outlined…”

All participants will receive a 25-question Business Analysis as part of the program. For more information, email maryellen at profitmeister dot com. (spam bot deterrant)

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Wing it or Win Your Market: Your choice

January 8, 2010 by · Leave a Comment 

winging itYou may wing it successfully: great ad response from your bargain purchase, Facebook fan page on the fly, tweets most days, an article in the chamber newsletter, … it may add up to more orders than you can handle. Good on you.

If that’s not the case and you’re wondering what could possibly be wrong, consider a plan.

  • Discover a step-by-step way to look at marketing that synergizes your efforts. Like a rippling circle in a pond, every action leverages for greater exposure and effect.
  • Experience the satisfaction of a communication foundation and never again throw together a message hoping for the best.
  • Review three critical “M-words” – media, message and market and see how they relate to your sales.
  • Reduce overwhelm with simple, professional do-it-yourself increments customized for your business.

I’ll reveal these strategies and more in my presentation, “From Winging it to Winning Your Market” from 10am – 12noon Friday, January 22, 2010 at the South Valley SBDC, 1304 4th Street SW. Admission is free.

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