Tips Booklet Accents Communication for Service-based Businesses
April 21, 2010 by MaryEllen · Leave a Comment
Fourteen experts collaborated to publish Communicating for Profit – 70 Tips for Coaches, Consultants, and Service-based Businesses, a tips booklet launched this month.
Mary Ellen Merrigan, one of the participants, offers Simplify Marketing in Five Easy Steps. She plans to use the booklet as a bonus product for her consulting practice.
In discussing the booklet, she emphasized the importance of bite-sized information for solopreneurs in particular.
“Most service-based businesses live in overwhelm. The urgencies of day-to-day deadlines prevent them from concentrating on the important, long-term development issues. A harried person will read one tip; tackling an entire book takes too much of a commitment.”
“Communicating for Profit offers realistic ideas,” Mary Ellen adds. “If you feel stuck, read one of these tips and act. You’ll move.”
From improving a website to leveraging case-studies, writing faster to making each phone call count, the Tips Booklet offers suggestions anyone can leverage to profit.
In true social media style, Mary Ellen discovered the booklet opportunity through a LinkedIn message from fellow participant Casey Hibbard, a case-study expert. Hibbard, author of Stories That Sell, first collaborated with Mary Ellen in a 10-year anniversary project for the Santa Fe Business Incubator.
The booklet, published by Paulette Ensign, Founder of Tips Products International, The Booklet Queen, includes the following experts from across the US plus Canada and Australia:
Denise Clancey, Teledirect Partners - Make each telephone call count
Thomas G. Crane, Crane Consulting - Leaders get what they coach to – not hope for
Philippa Gamse, CMC Total ‘Net Value, Inc. - Web strategies that win
Daphne Gray-Grant, The Publication Coach - How to write faster
Samantha Hartley, Enlightened Marketing - Enlightened marketing grows your brand
Casey Hibbard, Compelling Cases - Selling with customer success stories
George C. Huang, M.D. Freedompreneur Coaching - Paid introductory sessions that sell
Helena Kaufman, Express Lane Writing & Speaking - Use the 5Ws to organize your communication success
Barbara McNichol, Barbara McNichol Editorial - Write persuasively
Sarah Mitchell, Global Copywriting - Successful lead nurturing strategies
Mary Ellen Merrigan, Merrigan Group LLC - Simplify marketing in five easy steps
Linda Claire Puig, Claire Communications - Newsletters: The #1 marketing tool
Keri Stewart, Keri Stewart - Increase your bottom line with assessments
Trudy Van Buskirk, Smallbizbuilder - Overcoming perceived or real barriers in business
Contact Mary Ellen via email (Maryellen at Merrigan Group dot com ) to get your copy of Tips Booklet, to purchase printed copies of this booklet as a customized promotional tool for marketing your own business, or license the downloadable version for other promotional applications.
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