Public Relations Workshop Builds Skills for Entrepreneurs
May 20, 2010 by MaryEllen
You’ve gotten pretty good at free marketing which is why you’re all over social media, using Facebook, LinkedIn and Twitter to promote your buisness. But what’s up with your competitor getting coverage in the Sunday paper? What can you do to get that?
Your competitor likely used a press release to alert the media to a newsworthy event. Now you can do the same.
No need to pay a professional public relations person to write a formal press release. Learn this important skill for yourself in a two session workshop Mary Ellen Merrigan presents for WESST, 4 – 6pm on June 16 and 23.
In an interactive seminar cover the reasons to generate a press release and then review an easy formula to produce one. Test your press release idea in front of a small group of participants and get input from other small business owners who, like you, prefer to market on the cheap.
You’ll write your own release during the week between sessions using guidelines provided. In part two, discover specific media outreach techniques, best practices and ideas to align your business with other community partners. The workshop concludes with a discussion of free publicity outlets.
Registration is $59, $49 with seven-day advance purchase.Register online or call Lorena Schott at 505-246-6939 to reserve your space.
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