City-sponsored Workshop Helps Local Businesses Do Smarter Marketing
August 18, 2010 by MaryEllen · Leave a Comment
85% of all marketers say social media efforts generate exposure for their business.- 65% of marketers have only been involved with social media for a few months or less.
- The number one question marketers most want answered is how to track social media return on investment.
–Source: 2010 Social Media Marketing Industry Report, Michael A. Stelzner, SocialMediaExaminer.com
As a local business you can’t afford to ignore the social media phenomenon. You must: conquer the time drain, decide exactly where you will focus your efforts, and act immediately to claim your share of the market.
In a presentation entitled “Social Media: Get Strategic, Get Results,” Mary Ellen Merrigan positions social media for local usage. The 45-minute presentation includes:
- Best practices for Facebook pages, the hottest social media turf out there today
- Examples from Albuquerque businesses making effective social media efforts
- Tip sheets you can use to elevate your brick and mortar visibility starting immediately
“Social Media: Get Strategic, Get Results” is part of a half-day marketing and communications workshop sponsored by the City of Albuquerque Business Center. The purpose of the business resource center in city hall is to make the daunting job of starting and growing a business easier.
The workshop, presented 8am – 12:30pm, Tuesday September 21, 2010, at the WESST Enterprise Center, 609 Broadway NE, includes these additional offerings:
Tom Carroll, Carroll Strategies “Basic Marketing 101 – The ABC’s of Marketing
Doug Turner, DW Turner, Inc. “Press Release 101 and Earned Media – How to achieve successful PR”
For more information or to register, call 505-768-3222.
About Merrigan Group
Mary Ellen Merrigan, owner of Merrigan Group LLC, has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media. A known marketing trainer and speaker, Mary Ellen recently published “The Six-Week Marketing Master Plan,” a workbook offering a step-by-step guide to marketing. Learn more at http://www.sixweekmarketingplan.com.
The immediate past president of Albuquerque Independent Business Alliance, (AIBA) Mary Ellen knows well the problems facing today’s entrepreneurs. She delights in presenting practical, low-cost solutions that help you achieve a positive bottom line. Follow her blog, ProfitMeister, for DIY smart marketing strategies.
Get Strategic, Get Results! DIY Social Media
August 9, 2010 by MaryEllen · Leave a Comment
If you’ve ever asked, “What’s the point?” this seminar is for you.
If you’re positive you could do than ask people to buy, this seminar is for you.
If you’re not sure that your time online is well-spent, this seminar is for you.
In the second workshop of a three-part Do-It-Yourself series for the Albuquerque South Valley Small Business Development Center, (SBDC) Mary Ellen Merrigan discusses social media for entrepreneurs.
“Get Strategic, Get Results!” provides guidelines for business owners who want to do more than simply get on board with social media.
- Learn why engaging customers online is a must.
- Transform your efforts with five big “Best Practices.”
- Build your foundation for Facebook with 10 tips for using a Facebook page.
- Discover when to hire it out, and what you should know before you do.
To get effective you may only need to tweak your current efforts. Find out more in this free, two-hour workshop sponsored by the South Valley Small Business Development Center.
Details: 10a – 12noon, Tuesday, October 20, 2010 at the Albuquerque Hispano Chamber of Commerce, 1304 Fourth Street Southwest. For additional information or registration, call 505-248-0132.
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online at http://www.sixweekmarketingplan.com. Join Mary Ellen to learn how you can use smart marketing to achieve a positive bottom line.
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