Get Press Release Savvy and Generate Publicity for Your Firm

September 15, 2010 by · Leave a Comment 

You may think that a press release is strictly “old school,” in a web 2.0 world. Now that you use social media to promote your business, is there really any need to worry about that “ol’ PR thing”?

In a workshop for businesses owners, “Do-It-Yourself Publicity: Using press releases to generate visibility for your firm,”  Mary Ellen Merrigan shows independent businesses the five elements of a strong press release and why they are even more important today.

  • Learn how press releases maximize visibility for your business.
  • Discover why today’s reporter depends on a strong press release.
  • Get follow-up tips for print, broadcast and online news media.
  • Identify three magic phrases to use with any media person.

Press releases offer additional advantages when it comes to search engine optimization and this workshop emphasizes that fact. Add “juice” to your efforts by concentrating on keyword phrases. Market 24/7 when you post your release on one of the free PR sites online.

Participants receive a FREE 25-question business analysis and a 15-minute customized follow-up session.

Seminar details:

  • “Do-It-Yourself Publicity: Using press releases to generate visibility for your firm”
  • 10am-12noon, Thursday, September 30, 2010
  • Albuquerque South Valley Small Business Development Center at the Albuquerque Hispano Chamber of Commerce, 1309 Fourth Street SW
  • Call 505-248-0132 for more information.

About Merrigan Group, LLC

Mary Ellen Merrigan of Merrigan Group LLC is a marketing consultant and founder of ProfitMeister. She has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media in online media rooms and more. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level” available online at http://www.SixWeekMarketingPlan.com.   Follow  Mary Ellen’s blog to learn how you can use smart marketing to achieve a positive bottom line.

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