Create Your One Page Marketing Plan Now
May 11, 2011 by MaryEllen · Leave a Comment
“It’s expensive to advertise.”
“With so many choices, where do you put your money?”
“Everything is changing – will my business survive?”
If you recognize yourself in these statements/questions, you’re not alone. The sheer proliferation of marketing channels causes many small business owners to request help with marketing. Every day I hear from individuals who want reassurance. It’s a fact: there’s no easy solution.
Move from questions to action in a series of Marketing Master Plan classes sponsored by the South Valley SBDC. Learn from your peers, other small business owners who experience some of the same problems you face.
The Marketing Master Plan Series is back by popular demand. Each of the four-week sessions provides opportunities for hands-on work. Participants receive a copy of the updated 197-page e-book, “The Six-Week Marketing Master Plan,” a $69.95 value.
Weekly agendas include:
6WMMP in 4: Week 1 Objectives (1:00pm – 4pm, Thursday May 26, 2011)
• Engage in the 6WMMP challenge
• Prepare a SWOT analysis
• Connect value and differentiation in business
• Define your target audience
• Find your audience online
• Assess your competition
• Grasp the importance of Google analytics
• Understand how this places in the plan
6WMMP in 4: Week 2 Objectives (1:00pm – 4pm, Thursday June 2, 2011)
• Assess your business and social media
• Understand the social threesome
• Solidify the social choice of a Facebook Page
• Identify differences between Profiles & Pages
• Boost knowledge of mobile and local search
• Grasp how a bio fits in and boosts visibility
• Build a measurable social media strategy
• Understand social media’s place in the plan
6WMMP in 4: Week 3 Objectives (2:00pm – 5pm, Thursday June 9, 2011)
• Develop Fact Sheet for collateral materials
• Formulate and prioritize edit list for website
• Review additional web resources
• Discover additional media to showcase
• Prepare to launch an online media room
• Understand how this places in the plan
6WMMP in 4: Week 4 Objectives (1:00pm – 4pm, Thursday June 16, 2011)
• Plan promotions for your business
• Develop and prioritize an editorial calendar
• Produce a blog calendar and categories
• Schedule your strategic publishing plan
• Build your One Page Marketing Plan
• Define next steps
• Celebrate! Completion
The South Valley SBDC first offered this program in April 2011. When asked, “What did you like best about this seminar series?” participants responded:
“feedback, helpful weblinks and utilities”
“finding out ways to multitask”
“group feedback from peers who are knowledgeable and interested in class discussions while Mary Ellen directs the conversation”
“the goal-setting, designing the path”
“flow and positivity”
I enjoyed the opportunity of peer input as well as the introduction to many tools to assist in my marketing plan”
Register through the South Valley SBDC.
“The people you meet in class are wonderful and the synergy of ideas are mind-expanding.” – Margaret Onuska
“I found it was easier to start thinking about a comprehensive marketing plan for my own business through our sharing and feedback sessions and reviewing other class attendees’ strategy.” -Aubrey Owens
“Uplifting, informative, positive ways of learning how to manage the marketing mudslide and use it to your advantage.” – Jonathan Kronz
Conclusion:
Tom Landry, former coach of the Dallas Cowboys said, “A coach is someone who makes you do what you don’t want to do so you can become who you want to be. Get coached on a current marketing plan with the Master Marketing Plan Series. Participants develop their plan during the month and present it at the final session.
Details:
South Valley SBDC
Thursdays, 1-4pm
May 26, 2011 through June 16, 2011
Register online or for more information call Liliana at 505-248-0132.
Business Visibility: What works now?
May 4, 2011 by MaryEllen · Leave a Comment
Social media rules if one believes the headlines. At one point during reporting of Osama Bin Laden’s death, Twitter
logged more than 4,000 tweets per minute.
Yet, according to Jeremiah Owjang, Industry Analyst and Partner for Altimeter, 41% of all businesses are reactive, not proactive when it comes to social media.
Local experience bears out national statistics like these. Consider the bed and breakfast operator who now uses only Facebook to promote. Or, the feed store now building an email list as well as a Facebook page. No print. No local advertising.
Has social media killed other methods of advertising? Or, are businesses merely reacting to the mode of the day, hoping for dramatic results?
In a presentation for the Albuquerque Independent Business Association’s Local.Lunch.Learn, Mary Ellen Merrigan talks about strategies to successfully navigate today’s gaggle of marketing channels. She draws on stories from locals as well as national case studies to create actionable and pragmatic solutions.
Details:
Location: Slate Street Café
515 Slate Ave NW
Time: 11:30am – 1:00pm, Thursday May 12, 2011
Title: “Facebook, Twitter, Flyers and More – What’s Working Now?”
Reservations required
About Mary Ellen Merrigan
Mary Ellen wrote and published The Six-Week Marketing Master Plan to guide small businesses through the marketing maze. The revised e-book, published in March 2011, serves as the basis for an ongoing series of classes designed to guide individuals through their own marketing plan. For class information, contact the South Valley SBDC. Mary Ellen continues to combine social media with other more traditional channels. She regularly consults with small business owners including some of the best known names in Albuquerque.
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