Review and Update Marketing Plan to Increase Success

July 20, 2011 by · Leave a Comment 

Even the best marketing plan requires review and updating.

Business climates change. The competitive landscape shifts. Communication tactics morph (Facebook, anyone?) and your business is forced to take notice.

If additional marketing focus is one of your business goals, enroll in “Four Weeks to a Master Marketing Plan,” a class series presented by the Albuquerque South Valley Small Business Development Center.

The Marketing Master Plan derives its success from facilitated sessions with small business owners. This series begins Thursday August 11, 2011 at the Albuquerque Hispano Chamber of Commerce, 1309 Fourth Street SW.

Details: 1pm – 4pm, Thursdays
August 11, 2011 – September 2, 2011
Investment: $250 per attendee
Register online

Dozens of small business owners have completed this series. When asked what they liked best about the classes, previous participants said:

“Group feedback from peers who are knowledgeable and interested in class discussions”

“Directed conversation”

“The push to pinpoint your client and describe your business in seven to eight words is very helpful”

“Development of business bio”

“Goal setting”

“I enjoyed peer input as well as the introduction to many tools to assist in my marketing plan.”

“Finding out ways to multi-task”

“Feedback, helpful weblinks and utilities”

“The comfort level to ask any question”

Five reasons to consider enrolling in the Four-Week Marketing Master Plan class series:

  1. The structure of this program makes it easy to proceed. No more questions about where to start. Instead, you focus on your business, beginning with its goals, an analysis of its strengths and weaknesses and an overview of your best customer.
  2. Small groups increase your market planning effectiveness. Participants serve as sounding boards, trusted advisors and creative catalysts for brainstorming.
  3. With no ringing phones, you concentrate fully on your business and identifying the marketing tactics to make your product/service noticeable.
  4. Interactive weekly meetings hold you accountable and by the end of the four-session class series, you develop a detailed plan with time lines for each action.
  5. The workbook, 197-pages of worksheets, guides, resources and questions, is yours to keep.

Costs for the sessions is $250. Participation is limited to 10.

Sessions are presented by Mary Ellen Merrigan, author of “The Six-Week Marketing Master Plan.”

Comments from previous 6WMMP participants include:

“I found it was easier to start thinking about a comprehensive marketing plan for my own business through our sharing and feedback sessions and reviewing other class attendees’ strategy.” – Aubrey Owens, BigByte.cc Corp

“Positive ways of learning how to manage the marketing mudslide and use it to your advantage.” Jonathan Kronz, Aveda Institute New Mexico

“I love how the material holds you accountable with lists and worksheets.” – Karyth Becenti, Mark Pardo Hair Skin Body

“Mary Ellen’s program helped me focus, answer questions, and provided direction and suppork.” – Dolores Maez, Inn at the Delta

“The people you meet in class are wonderful and the synergy of ideas are mind-expanding. So much information – you leave each session bursting with new ideas.” – Margaret Onuska

“Mary Ellen’s program was very informative with many social media ideas as well as a detailed outline on developing a marketing plan.” – Janea Davis, Advanced Transcription.

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