Promote Your Brand with Social Media

October 22, 2011 by  

The growing impact of social media forces small business owners to take it seriously.

A recent study suggests that companies of all sizes are re-evaluating their social marketing strategies.

More than 80% of those polled said their companies were failing to implement world-class social media strategies, although the majority acknowledged the rewards of social media programs outweighed the potential risks.

From a practical standpoint, mastering the learning curve of social networks is critical.

A course offering from UNMCE (University of New Mexico Continuing Education), “Marketing with Social Media,” addresses the problem, helping participants jump start their process.

About the course

The nine-hour series offers a strategic approach to social media. An assessment helps participants understand the gap between where they are and where they want to be, goals are established and tactical steps outlined.

Throughout the series, customized solutions are discussed.  Expert case studies offer examples of successes and failures in the social world.

As students dialogue their own options, practical answers begin to form. Systems and processes are discussed.

Homework specific to business marketing furthers understanding. Finally, a short term and long term strategy helps each learner understand how best to use social media.

Additional topics covered include:

  • Social media for brand promotion
  • Integrating the website with social media
  • The growing importance of location-based services
  • Advantages of selecting one social platform as a company hub
  • The difference between broadcasting messages and conversing with customers
  • Creative marketing strategies for small business survival
  • Realistic schedules for social marketing

A recent UNMCE Infobyte previewed this class. 

 My talk was filmed and you can see it here.

“Marketing with Social Media” details:
Class # 55623

6pm – 9pm, Monday and Wednesday evenings, November 7, 9 and 14
 $229
 Register online

Will you be part of the classroom?

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