Marketing for Digital Artists Slated for March 2012
January 11, 2012 by MaryEllen · Leave a Comment
UNM Continuing Education offers the practical “Marketing and Self Promotion for Digital Artists,” course #55622, in March 2012.
The class is focused on marketing and publicity tactics necessary for artists, designers and other professionals. Participants explore benefits of media kits, promotional calendars, email signatures, and web-ready bios.
Real-world examples help students understand how to apply the information. Interactivity is encouraged during each of the three two-hour sessions. Exercises center around steps to move each business forward.
Elements included in the series:
- A basic overview of publicity/visibility options and why they’re critical to success
- General press releases and other information to publicize your work
- Social media, the new PR effort, and how it impacts you
- Prioritizing action items to get the word out
- Getting started with a plan
Previous participants say:
Mary Ellen’s program brings out the excitement in marketing and promotion (and I never knew there was any)! I learned to describe myself, not just present facts. – Chandra Bales
This course helps you focus on your strengths and how to market yourself. It helps you work through the challenges most of us put off, but are highly important in marketing yourself. – Veronica Bafo
Take charge of your marketing efforts. During this six-hour class you’ll build and present a mini-marketing plan, one you’ll be able to put to use immediately.
- UNM CE #55622, Marketing & Self-Promotion for Digital Artists
- 6pm – 8pm, Tuesdays, March 13, 20 and 27
- $179.00 fee
- Discounts may apply
Will you leave your marketing to chance or sign up for this course?
NOTE: If you’re still unsure, join UNMCEDigitalArts on Facebook for updates and discussion about Digital Arts at UNM Continuing Education, including this class.
Gear Up To Pare Down
January 4, 2012 by MaryEllen · 1 Comment
What one action could have a real impact on your business for the next few months? Define and begin that action, and prepare to reap profits.
Too simple? Simple makes sense.
If you have difficulty narrowing a myriad of projects to one goal, welcome to reality.
I participate in a mastermind group that tackles reality with a theme. Each participant develops the wording to focus their actions for the year. For example:
- Transcend What Is and Invent The New
- New Me
- Heart Vision, Intuitive Momentum
The theme offers a solution to multiple projects because, like an umbrella, it embraces all. Scheduling determines priorities.
Although every person has the same amount of time in one day, some get far more done than others. I’m convinced productive people know exactly what they need to do.
The steps look like this:
- Establish a theme
- Define goals
- Break goals into realistic steps, i.e., what will I concentrate on this month?
- Take monthly goals or concentrations and divide them into weekly ones
- Each week, for example, list the top 10 goals for the week
- For each weekly goal, list the steps or tactics that must be taken
- Define a realistic amount of time for each tactic
- Physically schedule tactics on your calendar
A calendar facilitates reality. If you have realistically estimated the time involved and marked it on your calendar, it’s simple to see if you are over-committing. I, for one, frequently list far too many projects for the time allotted if I fail to visually map out the tasks on a calendar.
One of my most important projects for first quarter 2012 is paring my 198-page ebook, “The Six Week Marketing Master Plan” to Four Weeks.
- Step one is to revise the 45-day table of contents (toc) outline to a new 30-day outline.
My TOC outline is due on/before next Tuesday. I estimate it could take as long as three to four hours to complete. My calendar has time blocked for completion of this task.
- Step two, the copy portion of the project gets more complicated. Working from the toc outline I plan to complete all content rewrites prior to February 15. I will then and submit the new product to a graphic designer for finalization.
- Step three, the finalization of the project will be complete on/before March 15, 2012.
I determined one action – the rewrite of this ebook – could significantly impact my business in the next few months. I added accountability to my own project with a promise to copy someone else on my toc outline due next Tuesday. Then, I published my own deadlines here for the world to see.
It’s simple, this effort of gearing up to pare down.
What one action could have a real impact on your business for the next few months?
What’s stopping you from taking action?
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