Marketing with Social Media Course Slated for March
February 17, 2011 by MaryEllen · Leave a Comment
The combination of moving faster and being connected 24/7 means one thing: you must be more clear in your communication.
Social media provides an opportunity to directly connect with customers, vendors, potential employers and friends. Frequently, the proliferation of social channels and the lack of a cohesive strategy dooms the effort before it begins.
Marketing with Social Media, a nine-hour course from UNM Continuing Education puts you in a position of choice. The three-session course will help you:
- Realistically assess where you are and where you want to go
- Explore social options that complement current strategies and serve your purpose
- Understand how major social media channels best serve their participants
- Explore the ever-changing world of Facebook Pages (formerly called Fan pages)
- Identify the differences between Profiles and Pages on Facebook, the number one social media choice, and review communication strategy differences for the two
- Gain knowledge of resources to automate and systematize your social media experience
- Develop a strategy for choosing your communication channel and making it more successful
- Review examples of best practices to solidify thought processes
Details:
What: Course # 55623
When: Wednesdays, 6pm – 9pm – Three sessions, March 16, 23, 30
Where: CE South Building, 1634 University NE
Price: $229
About the Instructor:
Mary Ellen Merrigan specializes in practical and sane marketing strategies for small business owners. She offers realistic solutions customized to each participant.
Workshop participants say:
“With Mary Ellen as guide, I learned how to navigate the tsunami of marketing strategies, how to create a marketing plan for my business and most important, how to stay true to myself. Get her eBook, but take her course or get her as a consultant. For it is Mary Ellen herself that brings the magic, that inspires, that helps you probe deep into what makes your business unique. And, the best part is that she models what she teaches. She is authentic. Thank you, Mary Ellen.” – Gail Summers
“A great place to start marketing your business with social media.” – Victor Lopez
“Extremely useful for initiating business strategy for social media.” – Janet Bridgers
Mary Ellen continues to keep abreast of the ever-changing world of social media. She has two social media certifications and just completed a two-week Facebook Page training course. For special questions, connect with Mary Ellen via email.
How will next year be different?
November 3, 2010 by MaryEllen · Leave a Comment
Would you be pleased with another year exactly like this? If the answer is “yes,” read no further.
If your answer is “no,” what changes are you making? How will you ensure that next year will be a stronger opportunity for your business?
“Do-It-Yourself Planning: A Simple Marketing Plan for 2011” presents potential solutions for entrepreneurs.
- Learn two tactics to refocus your message and connect with your audience
- Review specific questions for year-end evaluation
- Focus on your audience and the best mix of marketing channels to reach them
- Discover the flexibility and viability of a simple plan template for your business
This worhshop is sponsored by the South Valley Small Business Development sponsors this workshop 9a – 11am Tuesday, November 16 at the Albuquerque Hispano Chamber of Commerce.
Even if you’ve not been a social media fan, jump start your year with the right social media for you.
Reach your best customers with a combination of old school tactics and new media. This interactive workshop gives you the opportunity to explore these ideas and more.
Details:
“DIY Planning: A Simple Marketing Plan for 2011”
9am – 11am | Tuesday, November 16, 2010
Register: Telephone: (505) 248-0132 E-mail: svsbdc@cnm.edu
Sponsor: http://www.nmsbdc.org/southvalley/
Location: Albuquerque Hispano Chamber of Commerce | 1309 Fourth Street SW
About The Presenter:
Mary Ellen Merrigan consults with small business owners to combine greater visibility with profitable growth. Many of her smart marketing strategies contain a D.I.Y. (Do It Yourself) component.
She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level.” The e-book offers a step-by-step guide to integrating social media with other tactics for solid sales and is sold online.
In addition, the series is now offered by UNM Continuing Education as a certificate level class (Smart Marketing Series) in the Fall 2010 and Spring 2011 semesters.
Build Practical and Sane Social Media the DIY Way
October 8, 2010 by MaryEllen · Leave a Comment
Floating down endless Facebook streams?
Lost in Tweets?
UnLinked? Dug out? Dropped?
Is your time online simply frittered away?
Do you wonder, “What’s the point?”
The answers are here. In a seminar entitled “DIY Social Media: Get Strategic, Get Results” Mary Ellen Merrigan discusses today’s most-talked-about marketing channel, social media.
The free, two-hour workshop is sponsored by the South Valley Small Business Development Center.
You’ll learn:
- Why Facebook is the foundation of social efforts
- How Twitter pumps up visibility
- What FourSquare, Yelp and Groupon mean to brick and mortar stores
- Why getting strategic matters
Details:
10a-12noon, Wednesday, October 21, 2010
Albuquerque Hispano Chamber of Commerce
1304 Fourth Street Southwest
Call to register: 505-248-0132
DIY Social Media: Get Strategic, Get Results! offers practical and sane strategies for an online world. All participants receive a Best Practices handout.
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online at http://www.sixweekmarketingplan.com. Join Mary Ellen to learn how you can use smart marketing to achieve a positive bottom line.
Get Press Release Savvy and Generate Publicity for Your Firm
September 15, 2010 by MaryEllen · Leave a Comment
You may think that a press release is strictly “old school,” in a web 2.0 world. Now that you use social media to promote your business, is there really any need to worry about that “ol’ PR thing”?
In a workshop for businesses owners, “Do-It-Yourself Publicity: Using press releases to generate visibility for your firm,” Mary Ellen Merrigan shows independent businesses the five elements of a strong press release and why they are even more important today.
- Learn how press releases maximize visibility for your business.
- Discover why today’s reporter depends on a strong press release.
- Get follow-up tips for print, broadcast and online news media.
- Identify three magic phrases to use with any media person.
Press releases offer additional advantages when it comes to search engine optimization and this workshop emphasizes that fact. Add “juice” to your efforts by concentrating on keyword phrases. Market 24/7 when you post your release on one of the free PR sites online.
Participants receive a FREE 25-question business analysis and a 15-minute customized follow-up session.
Seminar details:
- “Do-It-Yourself Publicity: Using press releases to generate visibility for your firm”
- 10am-12noon, Thursday, September 30, 2010
- Albuquerque South Valley Small Business Development Center at the Albuquerque Hispano Chamber of Commerce, 1309 Fourth Street SW
- Call 505-248-0132 for more information.
About Merrigan Group, LLC
Mary Ellen Merrigan of Merrigan Group LLC is a marketing consultant and founder of ProfitMeister. She has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media in online media rooms and more. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level” available online at http://www.SixWeekMarketingPlan.com. Follow Mary Ellen’s blog to learn how you can use smart marketing to achieve a positive bottom line.
City-sponsored Workshop Helps Local Businesses Do Smarter Marketing
August 18, 2010 by MaryEllen · Leave a Comment
85% of all marketers say social media efforts generate exposure for their business.- 65% of marketers have only been involved with social media for a few months or less.
- The number one question marketers most want answered is how to track social media return on investment.
–Source: 2010 Social Media Marketing Industry Report, Michael A. Stelzner, SocialMediaExaminer.com
As a local business you can’t afford to ignore the social media phenomenon. You must: conquer the time drain, decide exactly where you will focus your efforts, and act immediately to claim your share of the market.
In a presentation entitled “Social Media: Get Strategic, Get Results,” Mary Ellen Merrigan positions social media for local usage. The 45-minute presentation includes:
- Best practices for Facebook pages, the hottest social media turf out there today
- Examples from Albuquerque businesses making effective social media efforts
- Tip sheets you can use to elevate your brick and mortar visibility starting immediately
“Social Media: Get Strategic, Get Results” is part of a half-day marketing and communications workshop sponsored by the City of Albuquerque Business Center. The purpose of the business resource center in city hall is to make the daunting job of starting and growing a business easier.
The workshop, presented 8am – 12:30pm, Tuesday September 21, 2010, at the WESST Enterprise Center, 609 Broadway NE, includes these additional offerings:
Tom Carroll, Carroll Strategies “Basic Marketing 101 – The ABC’s of Marketing
Doug Turner, DW Turner, Inc. “Press Release 101 and Earned Media – How to achieve successful PR”
For more information or to register, call 505-768-3222.
About Merrigan Group
Mary Ellen Merrigan, owner of Merrigan Group LLC, has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media. A known marketing trainer and speaker, Mary Ellen recently published “The Six-Week Marketing Master Plan,” a workbook offering a step-by-step guide to marketing. Learn more at http://www.sixweekmarketingplan.com.
The immediate past president of Albuquerque Independent Business Alliance, (AIBA) Mary Ellen knows well the problems facing today’s entrepreneurs. She delights in presenting practical, low-cost solutions that help you achieve a positive bottom line. Follow her blog, ProfitMeister, for DIY smart marketing strategies.
Get Strategic, Get Results! DIY Social Media
August 9, 2010 by MaryEllen · Leave a Comment
If you’ve ever asked, “What’s the point?” this seminar is for you.
If you’re positive you could do than ask people to buy, this seminar is for you.
If you’re not sure that your time online is well-spent, this seminar is for you.
In the second workshop of a three-part Do-It-Yourself series for the Albuquerque South Valley Small Business Development Center, (SBDC) Mary Ellen Merrigan discusses social media for entrepreneurs.
“Get Strategic, Get Results!” provides guidelines for business owners who want to do more than simply get on board with social media.
- Learn why engaging customers online is a must.
- Transform your efforts with five big “Best Practices.”
- Build your foundation for Facebook with 10 tips for using a Facebook page.
- Discover when to hire it out, and what you should know before you do.
To get effective you may only need to tweak your current efforts. Find out more in this free, two-hour workshop sponsored by the South Valley Small Business Development Center.
Details: 10a – 12noon, Tuesday, October 20, 2010 at the Albuquerque Hispano Chamber of Commerce, 1304 Fourth Street Southwest. For additional information or registration, call 505-248-0132.
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online at http://www.sixweekmarketingplan.com. Join Mary Ellen to learn how you can use smart marketing to achieve a positive bottom line.
Vitamins for Your Business
July 26, 2010 by MaryEllen · Leave a Comment
How vital are vitamins to your health?
Experts agree today’s nutrition falls short of perfect. The reasons vary. In general, busy schedules favor processed convenience foods, drive-in options and quick, easy meals.
So, vitamins matter. A multi vitamin compensates for a lack of planned food, erasing mineral deficiency in the process.
Now, think about the ways in which you learn about the benefits of vitamins. Information is readily available in books, magazines, on the Internet, or from experts.
With little effort, one can learn about the benefits or side effects of most vitamins (and marketing efforts).
Need a special supplement? Vitamin D promotes stronger bones; get it from a pill or drink more milk. Use vitamin C for faster healing. You get the idea.
Like vitamins, marketing enhances your business.
“Marketing: Vitamins for your business,” an offering from UNM Continuing Education, takes a fresh approach to generating visibility, sales and profits for your business.
In this lively, three hour course, Mary Ellen Merrigan uses an interactive approach to diagnose and recommend the tactics (marketing supplements) which could work best for you.
How vital is marketing to your business?
Register for class #55621 and learn more.
55621 Marketing: Vitamins for Your Business
Look at three essential updates to get you out of the same old marketing rut. Increase visibility and stoke profits by assessing your competition and positioning your business to distinguish it from others. Understand the relationship of sound business principles and good marketing practices. Leave with a list of tactics you can use immediately to find more customers and generate more sales. Prerequisite: None.
PLAN is a Four Letter Word
June 23, 2010 by MaryEllen · Leave a Comment
If PLAN is a four letter word in your business, reframe. Attend a workshop sponsored by the South Valley Small Business Development Center, 9a-11am July 27, and look at your marketing plan with a new perspective.
“Do-it-Yourself Planning, A Simple Marketing Plan to Finish 2010 with a Bang!” takes gnashing of the teeth out of the equation.
The presentation, part of my Smart Marketing Series, will help you make any course corrections for the year. You’ll get these takeaways:
-
- Learn the two tactics you must use to re-focus your message and really connect with your audience.
- Hear about the three keys to successful communication no matter what media channel you choose.
- Discover how to use a one-page template for your plan.
- List the strategic questions you need for year-end review.
Attend at no charge and receive a FREE 25-question business analysis along with a 15-minute customized follow up session.
Let go of coulda, woulda and shoulda statements for good.
Adopt an action plan you can live with. For more information or to reserve your space, call 505-248-0132.
Details: “Do-it-Yourself Planning,” 9a-11am, Tuesday July 27 at The Albuquerque Hispano chamber of Commerce, 1309 Fourth Street SW. Sponsored by the Albuquerque South Valley SBDC.
About ME:
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. smart marketing strategies for a wide range of clients. She promotes the benefits of planning in “The Six-Week Master Marketing Plan: An hour a day to take your business to the next level.” Read more.
Public Relations Workshop Builds Skills for Entrepreneurs
May 20, 2010 by MaryEllen · Leave a Comment
You’ve gotten pretty good at free marketing which is why you’re all over social media, using Facebook, LinkedIn and Twitter to promote your buisness. But what’s up with your competitor getting coverage in the Sunday paper? What can you do to get that?
Your competitor likely used a press release to alert the media to a newsworthy event. Now you can do the same.
No need to pay a professional public relations person to write a formal press release. Learn this important skill for yourself in a two session workshop Mary Ellen Merrigan presents for WESST, 4 – 6pm on June 16 and 23.
In an interactive seminar cover the reasons to generate a press release and then review an easy formula to produce one. Test your press release idea in front of a small group of participants and get input from other small business owners who, like you, prefer to market on the cheap.
You’ll write your own release during the week between sessions using guidelines provided. In part two, discover specific media outreach techniques, best practices and ideas to align your business with other community partners. The workshop concludes with a discussion of free publicity outlets.
Registration is $59, $49 with seven-day advance purchase.Register online or call Lorena Schott at 505-246-6939 to reserve your space.
Get Visible Marketing With Social Media
March 24, 2010 by MaryEllen · Leave a Comment
Like most entrepreneurs (and solopreneurs in particular) you tend to tackle multiple problems at once. And you do it in addition to running the business.
No surprise then you’ve been dipping your toe into the world of social media. But who has the time to figure it out?
What does it mean to your business? How can it help? Can it help?
Face it. Social Media is now mainstream. If you haven’t implemented a comprehensive social media strategy now is the time to do so.
In a three-part series for UNM Continuing Education Mary Ellen Merrigan explores social media for today’s business.
“Marketing With Social Media” is presented 6pm – 9pm on three consecutive Mondays, April 26 through May 10. You’ll explore these ideas:
- Why social media is the new “MUST” and which social media is right for you
- Review best practices for social media
- Learn the three ingredients to produce better results regardless of your social media choice
- Discover why Facebook is the new powerhouse
- Examine Twitter and how to use it effectively
- Develop a social media roadmap
- Create a social media implementation plan
Request class #55623: Marketing With Social Media through UNM Continuing Education, offered through the Digital Arts Department.
55623 Marketing with Social Media
Expand awareness for your business by combining traditional and online media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, plus social bookmarking, blogs, YouTube and many other options add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition.
Mary Ellen Merrigan presents high-content, practical ideas in easy-to-learn ways. She gets high marks as a facilitator/presenter. Participants get questions answered and leave with plans that can work immediately in their business.
Recent comments include:
“Mary Ellen is vibrant and refreshing, makes learning much more exciting.” – Vicki Goss, USPS
“Mary Ellen is very professional and I felt very informed to new opportunities in marketing.” –Sandra Day-Peck, Moses Design Group
“Your workshop was informative and easy to follow. The recommendations you made can also be easily utilized in my business.” –Philip Thal, Laht Communications
“I appreciated the practical tips that Mary Ellen provided.” – Kim Marko, New Mexico Legal Group
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