Ultimate Blog Challenge Nets ProfitMeister Posts About Marketing Master Plan
October 3, 2010 by MaryEllen · 2 Comments
ProfitMeister, a DIY smart marketing strategies blog founded by Mary Ellen Merrigan, joined October’s Ultimate
Blog Challenge.
The Ultimate Blog Challenge, hosted by Michele Scism and Michelle Shaeffer, offers accountability and a learning opportunity for those wanting to increase their blog power.
Challenge participants post 31 times during the month, working with other bloggers to increase readers and traffic. There is a 100 word minimum on each post. (NOTE: The Ultimate Blog Challenge is free. The requirement is 31 times during the month, not specifically one time per day, so if you want to accept the challenge, go for it!)
October’s Profitmeister posts will focus on the corresponding topic of the day from the Smart Marketing Master Plan E-Book, produced earlier this year.
The Smart Marketing series has also been accepted as a marketing certificate series for UNMCE, University of New Mexico Continuing Education.
In a series of six three-hour classes class members will develop a master marketing plan for their business. A step-by-step workbook accompanies each week’s presentation. Each section costs $89 and runs from 6pm – 9pm on Mondays. Attendance is limited to 16.
Smart Marketing Series – UNM Continuing Education
55611 Smart Marketing 1: Assess, Differentiate and Audit Your Firm’s Status – October 25, 2010
55612 Smart Marketing 2: Define Your Target, Develop Content Strategy – November 1, 2010
55613 Smart Marketing 3: Review Competitors, Develop Keywords – November 15, 2010
55614 Smart Marketing 4: Select and implement social media tactics – November 22, 2010
55615 Smart Marketing 5: Collateral and other content specifics – December 6, 2010
55616: Smart Marketing 6: Strategic ways to tie your plan together – December 13, 2010
The Ultimate Challenge Blog Postings will follow the topics as outlined for the marketing class series, thus serving as an additional resource for the class.
About Mary Ellen Merrigan
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online. Freelance graphics designer Maria G. Nozza of Design and Thrive collaborated with Mary Ellen to produce a content-packed e-book that encompasses marketing today. Maria specializes in visual graphics and continues to study web marketing. Take your business to a new level with a marketing action plan.
PLAN is a Four Letter Word
June 23, 2010 by MaryEllen · Leave a Comment
If PLAN is a four letter word in your business, reframe. Attend a workshop sponsored by the South Valley Small Business Development Center, 9a-11am July 27, and look at your marketing plan with a new perspective.
“Do-it-Yourself Planning, A Simple Marketing Plan to Finish 2010 with a Bang!” takes gnashing of the teeth out of the equation.
The presentation, part of my Smart Marketing Series, will help you make any course corrections for the year. You’ll get these takeaways:
-
- Learn the two tactics you must use to re-focus your message and really connect with your audience.
- Hear about the three keys to successful communication no matter what media channel you choose.
- Discover how to use a one-page template for your plan.
- List the strategic questions you need for year-end review.
Attend at no charge and receive a FREE 25-question business analysis along with a 15-minute customized follow up session.
Let go of coulda, woulda and shoulda statements for good.
Adopt an action plan you can live with. For more information or to reserve your space, call 505-248-0132.
Details: “Do-it-Yourself Planning,” 9a-11am, Tuesday July 27 at The Albuquerque Hispano chamber of Commerce, 1309 Fourth Street SW. Sponsored by the Albuquerque South Valley SBDC.
About ME:
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. smart marketing strategies for a wide range of clients. She promotes the benefits of planning in “The Six-Week Master Marketing Plan: An hour a day to take your business to the next level.” Read more.
Six-Week Marketing Plan E-Book Launches Online
May 9, 2010 by MaryEllen · Leave a Comment
Simplify marketing with “The Six-Week Marketing Master Plan: an easy, step-by step action plan to boost your business in one hour per day,” published this April by Mary Ellen Merrigan and Maria G. Nozza. 
The 157-page e-book, now available online, serves small business owners with no marketing department, service providers, coaches and consultants.
A series of questions and exercises guides participants through the experience offering an all-in-one guide to marketing. As users complete the program they produce a solid foundation for their own visibility program.
The master plan idea began as an outline for one client. Then, as Mary Ellen collaborated with Maria on a website revision, the two challenged each other to walk their talk. The two made a 45-day pact to work on their business.
Discussions with other clients developed into a beta test.
“The book almost wrote itself,” Merrigan said. Every Monday I delivered the next week’s assignments to my beta group of ten.”
“This is a 360-degree view of a firm. It can be a daunting experience, overwhelming even, to consider on your own,” Merrigan continued. “Realistically, 6WMMP solidifies everything and lets you streamline your communication.”
Within 45 days working just one hour per day, participants have a complete plan for their business. The guide helps them assess their current efforts, evaluate specifics, list to do’s and set immediate goals.
Designer Maria G. Nozza made the user experience easier with a visual presentation to support the user. High-impact visuals, easy-to-follow directions, and a consistent presentation make this workbook appealing.
Feedback has been gratifying. One experienced entrepreneur printed the workbook and now uses it for a reference. Others mention the opportunity to concentrate on one facet of the business at a time.
Chapters include:
Week One, “Getting Started,” concentrates on overview, offering a template for evaluating current marketing efforts. This module supports existing businesses as well as startups.
Week Two, “Find Your Audience and Seek Them Out,” offers an in-depth look at target marketing as participants research and reach for their potential customers.
Week Three, “Find Your Competitors and Your Keywords,” begins to define the nuances separating a business from others with flagship content.
Week Four, “Social Media,” concentrates on incorporating social strategies into a marketing plan, exploring tips on bios, “about my company” paragraphs, email signatures and more.
Week Five, “Develop Content Plan,” helps participants outline promotional collateral as well as media to showcase on the website.
Week Six, “Strategic Marketing,” discusses promotional strategies, editorial calendars and long-range strategic solutions. A one-page marketing plan incorporates the previous week’s work into a marketing visual for the future.
The final three days in the Six Week Marketing Master Plan include a review of accomplishments, challenges and an implementation schedule.
Each week of the effort builds on the previous work. By the end of the 45 day period, an entrepreneur will review every aspect of his plan from branding and visual image to aspects of search engine optimization including keywords and backlinks.
“We wanted to make it easier for solopreneurs,” Merrigan said. “They really can do it themselves, thanks to the plan.”
The Six Week Marketing Master Plan sells for $69.95 and can be purchased from http://www.sixweekmarketingplan.com.
Additional offerings including video as well as teleseminars will be forthcoming from the Merrigan-Nozza duo.
Wing it or Win Your Market: Your choice
January 8, 2010 by MaryEllen · Leave a Comment
You may wing it successfully: great ad response from your bargain purchase, Facebook fan page on the fly, tweets most days, an article in the chamber newsletter, … it may add up to more orders than you can handle. Good on you.
If that’s not the case and you’re wondering what could possibly be wrong, consider a plan.
- Discover a step-by-step way to look at marketing that synergizes your efforts. Like a rippling circle in a pond, every action leverages for greater exposure and effect.
- Experience the satisfaction of a communication foundation and never again throw together a message hoping for the best.
- Review three critical “M-words” – media, message and market and see how they relate to your sales.
- Reduce overwhelm with simple, professional do-it-yourself increments customized for your business.
I’ll reveal these strategies and more in my presentation, “From Winging it to Winning Your Market” from 10am – 12noon Friday, January 22, 2010 at the South Valley SBDC, 1304 4th Street SW. Admission is free.
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