PLAN is a Four Letter Word
June 23, 2010 by MaryEllen · Leave a Comment
If PLAN is a four letter word in your business, reframe. Attend a workshop sponsored by the South Valley Small Business Development Center, 9a-11am July 27, and look at your marketing plan with a new perspective.
“Do-it-Yourself Planning, A Simple Marketing Plan to Finish 2010 with a Bang!” takes gnashing of the teeth out of the equation.
The presentation, part of my Smart Marketing Series, will help you make any course corrections for the year. You’ll get these takeaways:
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- Learn the two tactics you must use to re-focus your message and really connect with your audience.
- Hear about the three keys to successful communication no matter what media channel you choose.
- Discover how to use a one-page template for your plan.
- List the strategic questions you need for year-end review.
Attend at no charge and receive a FREE 25-question business analysis along with a 15-minute customized follow up session.
Let go of coulda, woulda and shoulda statements for good.
Adopt an action plan you can live with. For more information or to reserve your space, call 505-248-0132.
Details: “Do-it-Yourself Planning,” 9a-11am, Tuesday July 27 at The Albuquerque Hispano chamber of Commerce, 1309 Fourth Street SW. Sponsored by the Albuquerque South Valley SBDC.
About ME:
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. smart marketing strategies for a wide range of clients. She promotes the benefits of planning in “The Six-Week Master Marketing Plan: An hour a day to take your business to the next level.” Read more.
Public Relations Workshop Builds Skills for Entrepreneurs
May 20, 2010 by MaryEllen · Leave a Comment
You’ve gotten pretty good at free marketing which is why you’re all over social media, using Facebook, LinkedIn and Twitter to promote your buisness. But what’s up with your competitor getting coverage in the Sunday paper? What can you do to get that?
Your competitor likely used a press release to alert the media to a newsworthy event. Now you can do the same.
No need to pay a professional public relations person to write a formal press release. Learn this important skill for yourself in a two session workshop Mary Ellen Merrigan presents for WESST, 4 – 6pm on June 16 and 23.
In an interactive seminar cover the reasons to generate a press release and then review an easy formula to produce one. Test your press release idea in front of a small group of participants and get input from other small business owners who, like you, prefer to market on the cheap.
You’ll write your own release during the week between sessions using guidelines provided. In part two, discover specific media outreach techniques, best practices and ideas to align your business with other community partners. The workshop concludes with a discussion of free publicity outlets.
Registration is $59, $49 with seven-day advance purchase.Register online or call Lorena Schott at 505-246-6939 to reserve your space.
Get Visible Marketing With Social Media
March 24, 2010 by MaryEllen · Leave a Comment
Like most entrepreneurs (and solopreneurs in particular) you tend to tackle multiple problems at once. And you do it in addition to running the business.
No surprise then you’ve been dipping your toe into the world of social media. But who has the time to figure it out?
What does it mean to your business? How can it help? Can it help?
Face it. Social Media is now mainstream. If you haven’t implemented a comprehensive social media strategy now is the time to do so.
In a three-part series for UNM Continuing Education Mary Ellen Merrigan explores social media for today’s business.
“Marketing With Social Media” is presented 6pm – 9pm on three consecutive Mondays, April 26 through May 10. You’ll explore these ideas:
- Why social media is the new “MUST” and which social media is right for you
- Review best practices for social media
- Learn the three ingredients to produce better results regardless of your social media choice
- Discover why Facebook is the new powerhouse
- Examine Twitter and how to use it effectively
- Develop a social media roadmap
- Create a social media implementation plan
Request class #55623: Marketing With Social Media through UNM Continuing Education, offered through the Digital Arts Department.
55623 Marketing with Social Media
Expand awareness for your business by combining traditional and online media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, plus social bookmarking, blogs, YouTube and many other options add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition.
Mary Ellen Merrigan presents high-content, practical ideas in easy-to-learn ways. She gets high marks as a facilitator/presenter. Participants get questions answered and leave with plans that can work immediately in their business.
Recent comments include:
“Mary Ellen is vibrant and refreshing, makes learning much more exciting.” – Vicki Goss, USPS
“Mary Ellen is very professional and I felt very informed to new opportunities in marketing.” –Sandra Day-Peck, Moses Design Group
“Your workshop was informative and easy to follow. The recommendations you made can also be easily utilized in my business.” –Philip Thal, Laht Communications
“I appreciated the practical tips that Mary Ellen provided.” – Kim Marko, New Mexico Legal Group
Marketing Training Intensive Facilitated by Merrigan
February 10, 2010 by MaryEllen · Leave a Comment
Marketlink, a six-week intensive marketing training from non-profit WESST offers entrepreneurs an opportunity to customize an aggressive growth plan for their business.
The series gets consistent high marks from graduates with favorable comments about subject matter experts, peer advice and networking. It begins March 1, 2010.
Mary Ellen Merrigan facilitates Marketlink for the fifth time. She characterizes the program as an overview of business fundamentals. “For many participants, this may be the most significant work on business foundations since beginning their business.”
The curriculum, featuring subject matter experts each week, includes these highlights:
- Define Your Competitive Edge and Consider Key Legal Issues
- Deploy Market Research to Find Your Target Market
- Understand Financial Statements and Why They Matter
- Increase Visibility with Advertising, PR, and Internet
- Refine Pricing Strategies and Sales Techniques
- Map Your Growth with a Marketing Plan
“Marketlink features outstanding information from the local community as well as from other nationally known resources,” Merrigan said. “It’s completely updated. For those who want to revamp their business to deal with today’s economics, this is it!”
Students receive a two hours consulting block, a textbook and numerous digital resources as a part of the course in addition to the opportunity to network with fellow participants.
Get more information or apply for the program at WESST. A roundtable introducing the program is scheduled for 5:00 pm Monday, February 22, 2010 at WESST, 609 Broadway NE.
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