Marketing for Digital Artists Slated for March 2012
January 11, 2012 by MaryEllen · Leave a Comment
UNM Continuing Education offers the practical “Marketing and Self Promotion for Digital Artists,” course #55622, in March 2012.
The class is focused on marketing and publicity tactics necessary for artists, designers and other professionals. Participants explore benefits of media kits, promotional calendars, email signatures, and web-ready bios.
Real-world examples help students understand how to apply the information. Interactivity is encouraged during each of the three two-hour sessions. Exercises center around steps to move each business forward.
Elements included in the series:
- A basic overview of publicity/visibility options and why they’re critical to success
- General press releases and other information to publicize your work
- Social media, the new PR effort, and how it impacts you
- Prioritizing action items to get the word out
- Getting started with a plan
Previous participants say:
Mary Ellen’s program brings out the excitement in marketing and promotion (and I never knew there was any)! I learned to describe myself, not just present facts. – Chandra Bales
This course helps you focus on your strengths and how to market yourself. It helps you work through the challenges most of us put off, but are highly important in marketing yourself. – Veronica Bafo
Take charge of your marketing efforts. During this six-hour class you’ll build and present a mini-marketing plan, one you’ll be able to put to use immediately.
- UNM CE #55622, Marketing & Self-Promotion for Digital Artists
- 6pm – 8pm, Tuesdays, March 13, 20 and 27
- $179.00 fee
- Discounts may apply
Will you leave your marketing to chance or sign up for this course?
NOTE: If you’re still unsure, join UNMCEDigitalArts on Facebook for updates and discussion about Digital Arts at UNM Continuing Education, including this class.
Five Social Media Truths You Need to Know for 2012
August 25, 2011 by MaryEllen · Leave a Comment
“Business more than any other occupation, is a continual dealing with the future.”
- Henry Luce
If you’re considering how social media will impact your business in 2012 attend a free infoByte session “Current Trends with Inbound Marketing and Social Media,”sponsored by UNMCE, University of New Mexico Continuing Education 5:15pm – 6:30pm Tuesday, September 27, 2011.
Presenter Mary Ellen Merrigan discusses the real problems encountered when solopreneurs and micro business owners plunge into business on the web and offers suggested solutions.
With more than 52% of companies world-wide now using social media, there’s no question of its viability. Business owners must increase social media effectiveness.
If you’ve held back because you don’t yet have a perfect strategy, or, if you’ve procrastinated about pursuing social media, this presentation is for you. Understanding these simple truths prepares you for the coming year.
Local examples and case studies offer practical solutions anyone can implement. Mary Ellen provides a simple and clear “how-to.” She presents the importance of action.
The “Five Social Media Truths You Need to Know for 2012” include:
- Explosive growth leads to channel fatigue
- Content continues to gain importance
- Tools to manage social media proliferate
- Boost website traffic through interactivity
- Plan tactics to increase success
Each truth contains a “silver lining,” identified as a specific action or series of action steps to combat the problems the truth represents. Examples from a variety of industries show the value of knowledge and planning.
All attendees receive worksheets as well as tip sheets with additional tools and resources.
Details:
Title: Current Trends with Inbound Marketing and Social Media: Five Social Media Truths You Need to Know for 2012
Date: Tuesday, September 27, 2011
Time: 5:15-6:30pm
Place: UNM CE, South Building, 1634 University Blvd NE
Fee: No charge to attend. RSVP required
UNM CE Adds Marketing and Self-Promotion Basics Class to Summer Offerings
June 7, 2011 by MaryEllen · Leave a Comment
Plagued by nagging marketing questions? Unsure of your next tactical move?
“Marketing and Self-Promotion for Digital Artists,” a two-session class from The University of New Mexico Continuing Education, begins July 26, 2011.
Students in this class will take charge of self-promotional campaigns, understand the marketing choices that work today, and then gain confidence as a result of their work.
The interactive class platform encourages participation. Participants organize marketing information based on practical, real-world case studies and tips as they apply to individual situations.
In addition to identifying messages, participants choose 10 marketing tactics that could best serve them or their business.
By the end of the second session, students develop a mini one-page marketing plan that sums up next future steps.
The course includes:
- A basic overview of publicity/visibility options and why they’re critical to success
- General press releases and other information to publicize your work
- Social media, the new PR effort, and how it impacts you
- Prioritizing action items to get the word out
- Getting started with a plan
Details:
Course #55622 – Marketing and Self-Promotion for Digital Artists
Session one, 6pm – 9pm Tuesday, July 26, 2011
Session two, 6pm – 9pm Tuesday, August 2, 2011
Fee: $179.00
Register online at UNM CE.
Advance Your Career With Social Networking
April 5, 2011 by MaryEllen · Leave a Comment
If you’re eyeing a promotion, an impressive title, or a bigger paycheck, social networking could be for you. Dozens of articles touting the benefits of social media make it clear this is more than a passing fad.
On the other hand, if you’ve put your profile up on a number of social networking sites and “nothing has happened,” it could be time for a reality check.
In a presentation for the Administrative Professional Conference, Mary Ellen Merrigan discusses the phenomenon of being everywhere and going nowhere.
“Marketing Yourself with Social Media” presentation takeaways include:
Five simple steps you can take immediately to unleash your persona on the world
A list of best practices for each step
Tips to define your brand across all channels
A guide to identifying your communication channels
Timing, tools and tactics to help your effort succeed
Mary Ellen works with a variety of business professionals to combine new methods of marketing with more traditional ones. She emphasizes quality over quantity and shows individuals how to stand out in a cookie-cutter world. Her presentation includes real-world case studies and ideas you can implement immediately following the presenation.
It’s not too late to take charge of your online reputation. Enroll in this seminar and discover how.
The 2011 Administrative Professional Conference features four tracks: Workplace Tools, Taking Care of Yourself, Creating a Healthy Workplace and Finding a Different Workplace. “Marketing With Social Media” is scheduled for 10:45-12noon on Tuesday April 26, 2011.
UNM Continuing Education presents the 10th Annual Administrative Professional Conference April 26-27. Access more information or register online.
Marketing with Social Media Course Slated for March
February 17, 2011 by MaryEllen · Leave a Comment
The combination of moving faster and being connected 24/7 means one thing: you must be more clear in your communication.
Social media provides an opportunity to directly connect with customers, vendors, potential employers and friends. Frequently, the proliferation of social channels and the lack of a cohesive strategy dooms the effort before it begins.
Marketing with Social Media, a nine-hour course from UNM Continuing Education puts you in a position of choice. The three-session course will help you:
- Realistically assess where you are and where you want to go
- Explore social options that complement current strategies and serve your purpose
- Understand how major social media channels best serve their participants
- Explore the ever-changing world of Facebook Pages (formerly called Fan pages)
- Identify the differences between Profiles and Pages on Facebook, the number one social media choice, and review communication strategy differences for the two
- Gain knowledge of resources to automate and systematize your social media experience
- Develop a strategy for choosing your communication channel and making it more successful
- Review examples of best practices to solidify thought processes
Details:
What: Course # 55623
When: Wednesdays, 6pm – 9pm – Three sessions, March 16, 23, 30
Where: CE South Building, 1634 University NE
Price: $229
About the Instructor:
Mary Ellen Merrigan specializes in practical and sane marketing strategies for small business owners. She offers realistic solutions customized to each participant.
Workshop participants say:
“With Mary Ellen as guide, I learned how to navigate the tsunami of marketing strategies, how to create a marketing plan for my business and most important, how to stay true to myself. Get her eBook, but take her course or get her as a consultant. For it is Mary Ellen herself that brings the magic, that inspires, that helps you probe deep into what makes your business unique. And, the best part is that she models what she teaches. She is authentic. Thank you, Mary Ellen.” – Gail Summers
“A great place to start marketing your business with social media.” – Victor Lopez
“Extremely useful for initiating business strategy for social media.” – Janet Bridgers
Mary Ellen continues to keep abreast of the ever-changing world of social media. She has two social media certifications and just completed a two-week Facebook Page training course. For special questions, connect with Mary Ellen via email.
Ultimate Blog Challenge Nets ProfitMeister Posts About Marketing Master Plan
October 3, 2010 by MaryEllen · 2 Comments
ProfitMeister, a DIY smart marketing strategies blog founded by Mary Ellen Merrigan, joined October’s Ultimate
Blog Challenge.
The Ultimate Blog Challenge, hosted by Michele Scism and Michelle Shaeffer, offers accountability and a learning opportunity for those wanting to increase their blog power.
Challenge participants post 31 times during the month, working with other bloggers to increase readers and traffic. There is a 100 word minimum on each post. (NOTE: The Ultimate Blog Challenge is free. The requirement is 31 times during the month, not specifically one time per day, so if you want to accept the challenge, go for it!)
October’s Profitmeister posts will focus on the corresponding topic of the day from the Smart Marketing Master Plan E-Book, produced earlier this year.
The Smart Marketing series has also been accepted as a marketing certificate series for UNMCE, University of New Mexico Continuing Education.
In a series of six three-hour classes class members will develop a master marketing plan for their business. A step-by-step workbook accompanies each week’s presentation. Each section costs $89 and runs from 6pm – 9pm on Mondays. Attendance is limited to 16.
Smart Marketing Series – UNM Continuing Education
55611 Smart Marketing 1: Assess, Differentiate and Audit Your Firm’s Status – October 25, 2010
55612 Smart Marketing 2: Define Your Target, Develop Content Strategy – November 1, 2010
55613 Smart Marketing 3: Review Competitors, Develop Keywords – November 15, 2010
55614 Smart Marketing 4: Select and implement social media tactics – November 22, 2010
55615 Smart Marketing 5: Collateral and other content specifics – December 6, 2010
55616: Smart Marketing 6: Strategic ways to tie your plan together – December 13, 2010
The Ultimate Challenge Blog Postings will follow the topics as outlined for the marketing class series, thus serving as an additional resource for the class.
About Mary Ellen Merrigan
Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients and promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online. Freelance graphics designer Maria G. Nozza of Design and Thrive collaborated with Mary Ellen to produce a content-packed e-book that encompasses marketing today. Maria specializes in visual graphics and continues to study web marketing. Take your business to a new level with a marketing action plan.
Vitamins for Your Business
July 26, 2010 by MaryEllen · Leave a Comment
How vital are vitamins to your health?
Experts agree today’s nutrition falls short of perfect. The reasons vary. In general, busy schedules favor processed convenience foods, drive-in options and quick, easy meals.
So, vitamins matter. A multi vitamin compensates for a lack of planned food, erasing mineral deficiency in the process.
Now, think about the ways in which you learn about the benefits of vitamins. Information is readily available in books, magazines, on the Internet, or from experts.
With little effort, one can learn about the benefits or side effects of most vitamins (and marketing efforts).
Need a special supplement? Vitamin D promotes stronger bones; get it from a pill or drink more milk. Use vitamin C for faster healing. You get the idea.
Like vitamins, marketing enhances your business.
“Marketing: Vitamins for your business,” an offering from UNM Continuing Education, takes a fresh approach to generating visibility, sales and profits for your business.
In this lively, three hour course, Mary Ellen Merrigan uses an interactive approach to diagnose and recommend the tactics (marketing supplements) which could work best for you.
How vital is marketing to your business?
Register for class #55621 and learn more.
55621 Marketing: Vitamins for Your Business
Look at three essential updates to get you out of the same old marketing rut. Increase visibility and stoke profits by assessing your competition and positioning your business to distinguish it from others. Understand the relationship of sound business principles and good marketing practices. Leave with a list of tactics you can use immediately to find more customers and generate more sales. Prerequisite: None.
Get Visible Marketing With Social Media
March 24, 2010 by MaryEllen · Leave a Comment
Like most entrepreneurs (and solopreneurs in particular) you tend to tackle multiple problems at once. And you do it in addition to running the business.
No surprise then you’ve been dipping your toe into the world of social media. But who has the time to figure it out?
What does it mean to your business? How can it help? Can it help?
Face it. Social Media is now mainstream. If you haven’t implemented a comprehensive social media strategy now is the time to do so.
In a three-part series for UNM Continuing Education Mary Ellen Merrigan explores social media for today’s business.
“Marketing With Social Media” is presented 6pm – 9pm on three consecutive Mondays, April 26 through May 10. You’ll explore these ideas:
- Why social media is the new “MUST” and which social media is right for you
- Review best practices for social media
- Learn the three ingredients to produce better results regardless of your social media choice
- Discover why Facebook is the new powerhouse
- Examine Twitter and how to use it effectively
- Develop a social media roadmap
- Create a social media implementation plan
Request class #55623: Marketing With Social Media through UNM Continuing Education, offered through the Digital Arts Department.
55623 Marketing with Social Media
Expand awareness for your business by combining traditional and online media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, plus social bookmarking, blogs, YouTube and many other options add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition.
Mary Ellen Merrigan presents high-content, practical ideas in easy-to-learn ways. She gets high marks as a facilitator/presenter. Participants get questions answered and leave with plans that can work immediately in their business.
Recent comments include:
“Mary Ellen is vibrant and refreshing, makes learning much more exciting.” – Vicki Goss, USPS
“Mary Ellen is very professional and I felt very informed to new opportunities in marketing.” –Sandra Day-Peck, Moses Design Group
“Your workshop was informative and easy to follow. The recommendations you made can also be easily utilized in my business.” –Philip Thal, Laht Communications
“I appreciated the practical tips that Mary Ellen provided.” – Kim Marko, New Mexico Legal Group
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