Bridge the Gap Between Where You Are and Where You Want to Go With Continuing Education

September 19, 2014 by · Comments Off on Bridge the Gap Between Where You Are and Where You Want to Go With Continuing Education 

Readers of this blog know I teach for UNM Continuing Education. This semester, I’m excited to create a web-enhanced class for UNMCE.bigstock_Social_Media_Street_Sign_21246740

Marketing with Social Media, UNMCE #55623, has a new component: students will log onto a website to post on a discussion board and do various assignments, upload assignments or read and/or watch assignments for class.

Web-enhanced is a natural component of social media. The process  mimics social media, albeit in a smaller fishbowl. It makes it simple for class participants to truly start where they are and connect with each other.

These connections form a basis for understanding, experimentation and learning, each key to success with social media.

Frequently students of this class make comments such as these when they begin:

  • “I’m not getting the potential out of my efforts on social media”
  • “What more is there to know about social media? You post and go.”
  • “How can I use social media to get the word out about my business?”
  • “I’m promoting my business but nothing’s happening. What am I doing wrong?”

Like advertising, there is little black and white about social media. It must be experienced to be understood. Some concepts are easily grasped. Others must be seen to be understood.

The advantage of this learning series is that participants practice class principles during the time between sessions and can ask questions related to the experience. Web-enhanced exercises can offer peer feedback in addition to additional resources customized to individual needs.

For those who want confirmation beyond case studies and theories, Marketing With Social Media is a great solution.

Each class session focuses on best practices for social media. Participants develop a simple formula to systematize social media and receive handy checklist handouts for each of the big six social channels including Facebook, LinkedIn, Pinterest, Twitter, Google+ and YouTube. At the end of the class series, students present their social media game plan.

Class #55623, Marketing With Social Media, Description:

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.

Tuition: $239.00

Thursday evenings, 6:00pm – 9:00pm

10/30/14 – 11/13/14

There are six easy ways to register at UNMCE.   

 If you’re ready to bridge the gap between where you are and where you want to go, sign up now.

If you need more information or to ask a specific question, email me.

Reinvigorate Your Social Media through UNMCE

February 11, 2013 by · Comments Off on Reinvigorate Your Social Media through UNMCE 

How’s social media working for you?

I ask the question with a straight face, yet I seldom get a straight answer.

People squirm, stall, answer my question with a question of their own, and in general, avoid direct responses.

My conclusion: social media, the most prolific marketing channel to date, makes nearly everyone uncomfortable.

Why?

Despite its exponential growth, social media attrition is high. People jump in enthusiastically and are quickly overwhelmed. Because the learning curve is high, some give up. Even social media channels change, so what’s the point?

If you hesitate to describe your social media efforts as successful, consider enrolling in “Marketing With Social Media,” a nine-hour offering from The University of New Mexico Continuing Education.

Details:

  • Course: #55623
  • Title: Marketing with Social Media
  • Instructor: Mary Ellen Merrigan
  • Time: 6pm – 9pm
  • Dates: March 5, March 12, and March 19 (Tuesdays) 
  • Where: South Building, UNM Continuing Education Campus, 1634 University NE, Albuquerque
  • Fee: $239.00
  • Register Online

This class will help you:

  • Identify where your business fits in social media channels
  • Detail your social media objective
  • Develop social media tactics to fulfill your objective
  • Decide if your social media messaging is on target and correct it, if necessary
  • Determine how you will judge your social media results
  • Explore a five-step framework to social media marketing
  • Study best practices
  • Review mistakes, analyze ineffective efforts
  • Define measurable results
  • Gain knowledge of resources to automate and systematize your social media experience 
  • Build a social media game plan to boost visibility for your business

You will receive practical social media checklists and action guides you can put to immediate use.

Say goodbye to half-hearted, inconsistent efforts.

Promise yourself results, such as:

  • Brand continuity
  • Consistent conversation
  • Engagement from your customers and community

Take the first step by enrolling in this step-by-step offering.

Details:

  • Course: #55623
  • Title: Marketing with Social Media
  • Instructor: Mary Ellen Merrigan
  • Time: 6pm – 9pm
  • Dates: March 5, March 12, and March 19 (Tuesdays)
  • Where: South Building, UNM Continuing Education Campus, 1634 University NE, Albuquerque
  • Fee: $239.00
  • Register Online

Hurry. Less than one month remains. Are you ready to reinvigorate your social media?

 

UNMCE Class Helps Participants Plan Social Media Marketing

October 8, 2012 by · Comments Off on UNMCE Class Helps Participants Plan Social Media Marketing 

Social media continues to explode with new reasons for channel use, new channels, new ways to measure usage.

With less than one quarter remaining in 2012, it’s time to think about 2013 and your social marketing plans.

How is social media working for you and your company? If you don’t know, you’re hardly alone.

Statistics show 93% of marketers use social media for business. Far fewer are certain about their course of action and how to measure its effectiveness.

Your commitment to change the status quo starts with your social media strategy and a class presented by the University of New Mexico Continuing Education, UNMCE.

In Marketing with Social Media, a nine-hour offering from UNMCE, you’ll have the opportunity to focus on big picture social media strategies for your business.

In three packed abd practical sessions, you will:

  • Identify where your business fits in social media channels
  • Detail your social media objective
  • Develop social media tactics to fulfill your objective
  • Decide if your social media messaging is on target and correct it, if necessary
  • Determine how you will judge your social media results
  • Explore a five-step framework to social media marketing
  • Study best practices
  • Review mistakes, analyze ineffective efforts
  • Define measurable results
  • Gain knowledge of resources to automate and systematize your social media experience
  • Build a social media game plan to boost visibility for your business

If there’s a negative about this class, it’s the working elements involved. As one participant put it:

“To get something out of it you had to do the homework–it took time.” (Summer 2012 participant)

Other participants from Summer 2012 add:

“Mary Ellen knows her stuff and knows how to teach!  That’s a great combination.  She is able to to personalize the information for the diversity of students’ needs and make it relevant for each one.  Really great class.”

“One of the best classes I have taken at CE.  I’m using the results at work right now.  Again–really excellent instructor.”

Enroll online. Details:

Course: #55623 – Marketing with Social Media

When: 6pm – 9pm Tuesdays, November 6 – November 20

Officially: 9 hours class credit

Fee:  $239.00

Will you make social media marketing in 2013 different from this year’s effort?

Marketing with Social Media UNMCE Class Begins July 9, 2012

April 16, 2012 by · Comments Off on Marketing with Social Media UNMCE Class Begins July 9, 2012 

Up to here with Pinterest, YouTube, Google +, LinkedIn, Facebook, Twitter, Flickr, and other social channels?

Determined to make your social media relate to your other marketing?

Over…just really over…the idea of the week format?

Social Media, like any marketing strategy, requires a holistic approach:

What do you want to accomplish?

When and how do you choose to converse with your audience?

Funny, but it all relates.

How do I know? I’m there.

Earlier this year with the help of local business owners, I surveyed best practices for social media: real-world, real-time tactics. The findings are summarized in my latest e-book, The Four Week Marketing Master Plan. Social Media, Chapter 3, includes 38 pages of helpful tips and worksheets.

I present “Marketing with Social Media, Class #55623 for the University of New Mexico Continuing Education (UNMCE) in July.

Class participants receive my e-book chapter PLUS specific coaching to present a social media game plan to their peers. In addition, during the three week course:

  • Discover an easy formula to help you choose your social media platform
  • Energize your social media practices by connecting with fellow participants
  • Review and critique online bios
  • Write and present typical tweets for your business
  • Discuss do’s and don’ts of status updates for Facebook
  • Reinforce the pros and cons of Google + and Pinterest

Boost your personal and business visibility with the best of new media

Join the discussion by enrolling in this class.

Details:
Course Title, Number: Marketing with Social Media, #55623
Dates, Time: Mondays, 6pm – 9pm July 9, 16, 23 – 9 hours
Description: Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, plus social bookmarking, blogs, YouTube and many other options add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant.
Fee: $229

Enrollment opens April 30, 2012.

Will you be there?

UNM CE Adds Marketing and Self-Promotion Basics Class to Summer Offerings

June 7, 2011 by · Comments Off on UNM CE Adds Marketing and Self-Promotion Basics Class to Summer Offerings 

Plagued by nagging marketing questions? Unsure of your next tactical move?

“Marketing and Self-Promotion for Digital Artists,” a two-session class from The University of New Mexico Continuing Education, begins July 26, 2011.

Students in this class will take charge of self-promotional campaigns, understand the marketing choices that work today, and then gain confidence as a result of their work.

The interactive class platform encourages participation. Participants organize marketing information based on practical, real-world case studies and tips as they apply to individual situations.

In addition to identifying messages, participants choose 10 marketing tactics that could best serve them or their business.

By the end of the second session, students develop a mini one-page marketing plan that sums up next future steps.

The course includes:

  • A basic overview of publicity/visibility options and why they’re critical to success
  • General press releases and other information to publicize your work
  • Social media, the new PR effort, and how it impacts you
  • Prioritizing action items to get the word out
  • Getting started with a plan

Details:

Course #55622 – Marketing and Self-Promotion for Digital Artists

Session one, 6pm – 9pm Tuesday, July 26, 2011
Session two, 6pm – 9pm Tuesday, August 2, 2011
Fee: $179.00
Register online at UNM CE.

Create Your One Page Marketing Plan Now

May 11, 2011 by · Comments Off on Create Your One Page Marketing Plan Now 

“It’s expensive to advertise.”
“With so many choices, where do you put your money?”
“Everything is changing – will my business survive?”

If you recognize yourself in these statements/questions, you’re not alone. The sheer proliferation of marketing channels causes many small business owners to request help with marketing. Every day I hear from individuals who want reassurance. It’s a fact: there’s no easy solution.

Move from questions to action in a series of Marketing Master Plan classes sponsored by the South Valley SBDC. Learn from your peers, other small business owners who experience some of the same problems you face.

The Marketing Master Plan Series is back by popular demand. Each of the four-week sessions provides opportunities for hands-on work. Participants receive a copy of the updated 197-page e-book, “The Six-Week Marketing Master Plan,” a $69.95 value.

Weekly agendas include:

6WMMP in 4: Week 1 Objectives (1:00pm – 4pm, Thursday May 26, 2011)
• Engage in the 6WMMP challenge
• Prepare a SWOT analysis
• Connect value and differentiation in business
• Define your target audience
• Find your audience online
• Assess your competition
• Grasp the importance of Google analytics
• Understand how this places in the plan

6WMMP in 4: Week 2 Objectives (1:00pm – 4pm, Thursday June 2, 2011)
• Assess your business and social media
• Understand the social threesome
• Solidify the social choice of a Facebook Page
• Identify differences between Profiles & Pages
• Boost knowledge of mobile and local search
• Grasp how a bio fits in and boosts visibility
• Build a measurable social media strategy
• Understand social media’s place in the plan

6WMMP in 4: Week 3 Objectives (2:00pm – 5pm, Thursday June 9, 2011)
• Develop Fact Sheet for collateral materials
• Formulate and prioritize edit list for website
• Review additional web resources
• Discover additional media to showcase
• Prepare to launch an online media room
• Understand how this places in the plan

6WMMP in 4: Week 4 Objectives (1:00pm – 4pm, Thursday June 16, 2011)
• Plan promotions for your business
• Develop and prioritize an editorial calendar
• Produce a blog calendar and categories
• Schedule your strategic publishing plan
• Build your One Page Marketing Plan
• Define next steps
• Celebrate! Completion

The South Valley SBDC first offered this program in April 2011. When asked, “What did you like best about this seminar series?” participants responded:

“feedback, helpful weblinks and utilities”
“finding out ways to multitask”
“group feedback from peers who are knowledgeable and interested in class discussions while Mary Ellen directs the conversation”
“the goal-setting, designing the path”
“flow and positivity”
I enjoyed the opportunity of peer input as well as the introduction to many tools to assist in my marketing plan”

Register through the South Valley SBDC.

“The people you meet in class are wonderful and the synergy of ideas are mind-expanding.” – Margaret Onuska

“I found it was easier to start thinking about a comprehensive marketing plan for my own business through our sharing and feedback sessions and reviewing other class attendees’ strategy.” -Aubrey Owens

“Uplifting, informative, positive ways of learning how to manage the marketing mudslide and use it to your advantage.” – Jonathan Kronz

Conclusion:

Tom Landry, former coach of the Dallas Cowboys said, “A coach is someone who makes you do what you don’t want to do so you can become who you want to be. Get coached on a current marketing plan with the Master Marketing Plan Series. Participants develop their plan during the month and present it at the final session.

Details:
South Valley SBDC
Thursdays, 1-4pm
May 26, 2011 through June 16, 2011
Register online or for more information call Liliana at 505-248-0132.

Marketing Master Plan Class Begins March 31

March 8, 2011 by · Comments Off on Marketing Master Plan Class Begins March 31 

Simplify, structure and solidify your marketing plan. Address the tangle of today’s marketing channels in a four week series presented by Mary Ellen Merrigan.

The hands-on workshop offers business owners an opportunity to sort, prioritize and simplify marketing tactics in an interactive, small group setting.

For four weeks beginning March 31 entrepreneurs will work on their business with customized input from other participants and Merrigan. The program includes Merrigan’s 200-page e-book, The Six Week Marketing Master Plan revised and updated in early March 2011.

The series is hosted by the South Valley Small Business Development Center. Call 505-248-0132 to register.

Details:

1pm – 4pm, four consecutive Thursdays, 

March 31, April 7, April 14 and April 21
Albuquerque Hispano Chamber, 1309 Fourth Street SW, Albuquerque

Pre-registration required. $250.00 per participant

Past participants of the Six Week Marketing Master Plan give the program high marks. See comments below:

“I feel I have gone down the rabbit hole and lord it is ALOT of info!”
Phoenix Forrester, Phoenix Forrester Fine Art

“You may feel like you are herding cats when you add constantly changing social media to your marketing responsibilities.  Mary Ellen’s book, Six-Week Marketing Master Plan, adds the right catnip to your marketing tool bag.”
Jane F. Lee, Ed.D., Vice President, TeachTown

“The training that Mary Ellen offered enabled me to develop a strategic plan for the development of a new external website which has garnered support and funding from the top executive management of my organization. Thanks to Mary’s training, I was able to develop a plan which has encompassed strategies ranging from better content oversight on thousands of outdated pages to an evolved social networking campaign as well as better marketing and communication in all aspects of the website. I continue to use the concepts that I learned in the class daily as my team moves forward with overhauling our outdated and ancient website.”
Ann Lorenz

“I feel that this is the best $$ I have spent on marketing since I started my business.”
Cindy Padilla, Kokopelli Bodyworks

To learn more contact Mary Ellen through this website form.

Marketing with Social Media Course Slated for March

February 17, 2011 by · Comments Off on Marketing with Social Media Course Slated for March 

The combination of moving faster and being connected 24/7 means one thing: you must be more clear in your communication.

Social media provides an opportunity to directly connect with customers, vendors, potential employers and friends. Frequently, the proliferation of social channels and the lack of a cohesive strategy dooms the effort before it begins.

Marketing with Social Media, a nine-hour course from UNM Continuing Education puts you in  a position of choice. The three-session course will help you:

  • Realistically assess where you are and where you want to go
  • Explore social options that complement current strategies and serve your purpose
  • Understand how major social media channels best serve their participants
  • Explore the ever-changing world of Facebook Pages (formerly called Fan pages)
  • Identify the differences between Profiles and Pages on Facebook, the number one social media choice, and review communication strategy differences for the two
  • Gain knowledge of resources to automate and systematize your social media experience
  • Develop a strategy for choosing your communication channel and making it more successful
  • Review examples of best practices to solidify thought processes

Details:

What: Course # 55623

When: Wednesdays, 6pm – 9pm – Three sessions, March 16, 23, 30

Where:  CE South Building, 1634 University NE

Price:  $229

About the Instructor:

Mary Ellen Merrigan specializes in practical and sane marketing strategies for small business owners. She offers realistic solutions customized to each participant.

Workshop participants say:

“With Mary Ellen as guide, I learned how to navigate the tsunami of marketing strategies, how to create a marketing plan for my business and most important, how to stay true to myself.  Get her eBook, but take her course or get her as a consultant.  For it is Mary Ellen herself that brings the magic, that inspires, that helps you  probe deep into what makes your business unique. And, the best part is that she models what she teaches. She is authentic.  Thank  you, Mary Ellen.”   – Gail Summers

“A great place to start marketing your business with social media.” – Victor Lopez

“Extremely useful for initiating business strategy for social media.” – Janet Bridgers

Mary Ellen continues to keep abreast of the ever-changing world of social media. She has two social media certifications and just completed a two-week Facebook Page training course. For special questions, connect with Mary Ellen via email.

Untangle the Marketing Knot

January 5, 2011 by · Comments Off on Untangle the Marketing Knot 

Stymied by marketing?

Fed up with social media that sucks your time and offers little or no return?

Disgusted that your competitor got a feature in the local paper and you did not?

Tired of hearing promise after promise about the four hour work week as you put in 40, 50 or 60 hours of effort?

You’re not alone.

It’s time to stop the insanity. Do something different. If your New Year’s resolution involves changing your marketing results, look no further.

“The Six Week Marketing Master Plan” untangles today’s many marketing channels. (Disclosure: I collaborated with designer and web specialist Maria G. Nozza to produce the book in 2009.)

A group of dedicated consultants and coaches is now working through the program. Revision 1.11 launches later this month.

During the past year dozens of professionals have used this system to set and achieve marketing goals. They’ve produced detailed marketing plans customized for each of their businesses.

The Six Week Marketing Master Plan gives structure and streamlines efforts. Participants learn a systematized method to customize collateral and define tactics for visibility.
A new group now forming begins the week of January 24, 2011. For details, complete this contact page.

Each participant receives the revised, expanded and updated Six Week Marketing Master Plan. Classes, limited to 10, meet weekly for three hours.

Six week classes also begin in March and April.

“This program helps you sort and prioritize so you know which business efforts help you succeed,” commented author and facilitator Mary Ellen Merrigan.
“Don’t let another year pass without accomplishing the marketing goals you choose.”

Build Practical and Sane Social Media the DIY Way

October 8, 2010 by · Comments Off on Build Practical and Sane Social Media the DIY Way 

Floating down endless Facebook streams?

Lost in Tweets?

UnLinked? Dug out? Dropped?

Is your time online simply frittered away?

Do you wonder, “What’s the point?”

The answers are here. In a seminar entitled “DIY Social Media: Get Strategic, Get Results” Mary Ellen Merrigan discusses today’s most-talked-about marketing channel, social media.
The free, two-hour workshop is sponsored by the South Valley Small Business Development Center.

You’ll learn:

  • Why Facebook is the foundation of social efforts
  • How Twitter pumps up visibility
  • What FourSquare, Yelp and Groupon mean to brick and mortar stores
  • Why getting strategic matters

Details:

10a-12noon, Wednesday, October 21, 2010

Albuquerque Hispano Chamber of Commerce

1304 Fourth Street Southwest

Call to register: 505-248-0132

DIY Social Media: Get Strategic, Get Results! offers practical and sane strategies for an online world. All participants receive a Best Practices handout.

Mary Ellen Merrigan has developed successful, sales-building D.I.Y. (Do it Yourself) smart marketing strategies for a wide range of clients promotes the benefits of combining traditional and social media. She is the author of “The Six Week Master Marketing Plan: An hour a day to take your business to the next level,” available online at http://www.sixweekmarketingplan.com. Join Mary Ellen to learn how you can use smart marketing to achieve a positive bottom line.

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