Use Social Media to Share Authentically and Effectively
March 11, 2015 by MaryEllen
Author and marketing guru Seth Godin wrote: “You are what you share.”
If your sharing fails to meet your own personal criteria of excellence, consider enrolling in Marketing with Social Media, class #55623 for UNM Continuing Education, a three week dive into using social media to market beginning March 25, 2015.
My thanks to the small cadre of professionals at UNMCE who help me present web-enhanced class sessions. The takeaway is a robust offering, one in which there is background, further explanations and resources, and an opportunity to discuss questions outside the classroom.
Participants receive several benefits:
- Small sessions that emphasize interactive participation
- Value-based curriculum which means participants benefit from real-life examples, not just theory
- Practical application opportunities that can be immediately implemented
- Peer-level feedback, so you understand how messages are received
- Additional resources and recommendations for further information
Marketing with Social Media is a strategic presentation. Each session concentrates on helping you achieve your goals in social channels of your choosing. While individual channels are discussed in detail — especially the big six: Facebook, Google+, LinkedIn, Pinterest, YouTube, and Twitter – the emphasis is on incorporating social tactics into every aspect of marketing.
I’ve long been a proponent of planning and strategy. John Jantsch of Duct Tape Marketing explains the necessity of planning succinctly in his e-book, Strategy Matters. If you do nothing else, download this free ebook and read it thoroughly.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Suz Tzu
Your social media marketing strategy is a concise explanation of your social media game plan, something you will develop in these three sessions.
Marketing with Social Media, Class #55623
6pm – 9pm three Wednesdays, March 25, April 1 and April 8
Are you in?